Head of Growth Marketing

Coinscapture; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Flex is seeking a strategic and hands‑on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high‑quality pipeline across self‑serve and sales‑led motions.

You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, and emerging GEO channels, while partnering with Product to drive activation, conversion, and monetization. This is a high‑impact, growth‑minded leadership role.

Qualifications

• 6–10+ years of experience in growth, digital, or performance marketing.
• 3+ years of people management experience, with a track record of mentoring high‑performing teams.
• Proven success scaling organisations from $50M → $100M → $200M+ ARR.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
• Fluency in sales‑led acquisition, personalization, trigger‑based messaging, and predictive analytics.
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond.

Responsibilities

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns.
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimise CAC, payback period, and channel ROI through continuous experimentation and data‑driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy.
• Act as owner of Flex’s self‑serve motion, responsible for top‑of‑funnel acquisition and fueling PLG growth.
• Partner with Product to drive activation experiments, onboarding flows, conversion optimisation, and monetisation strategy.
• Define and track growth KPIs across acquisition, activation, and revenue.
• Own Flex.one as a core growth surface, improving discoverability and conversion.
• Drive organic acquisition through technical SEO, content, and site optimisation.
• Build visibility across AI‑driven discovery platforms through Generative Engine Optimization (GEO).
• Develop and execute a clear product and brand marketing strategy that drives awareness and revenue.
• Collaborate on product launches, crafting messaging and materials to support Sales and partners.
• Drive Flex’s narrative through high‑impact content across channels.

Skills

Growth marketing

People management

B2B SaaS

Self-serve growth

Tools

SEO

Paid media

Website optimization

Analytics

Job description

Flex is building the AI-native private bank for business owners.

We’re re‑architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.

Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.

Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.

Flex has raised $100M+ in equity and $300M+ in debt.

• Mission-critical problems: We build software that directly controls how money moves at scale.
• High bar, low ego: Small teams, exceptional people, real ownership.
• Speed over comfort: We prioritize execution, quality, clarity, and results.
• Enduring impact: What we’re building will define how a generation of owners runs their businesses.

Team & Locations

We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.

Flex Fuels Ambition.

Flex is seeking a strategic and hands‑on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self‑serve and sales‑led motions.

This role is ideal for a senior growth leader with a proven track record of scaling demand generation at fast‑growing companies. You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, OOH, creator, and emerging channels such as Generative Engine Optimization (GEO), while partnering closely with Product to drive activation, conversion, and monetization.

You will also lead our Demand Generation team, owning performance marketing execution and digital channel strategy. This is a high‑impact leadership role for a growth‑minded marketer who thrives in experimentation, understands unit economics, and knows how to turn traffic into revenue.

What You’ll Do

Growth & Demand

Generation Leadership

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimise CAC, payback period, and channel ROI through continuous experimentation and data‑driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy

Self‑Serve & Product‑Led Growth

• Act as the owner of Flex’s self‑serve motion, responsible for top‑of‑funnel acquisition and fueling PLG growth
• Partner with Product to drive activation experiments, onboarding flows, conversion optimisation, and monetisation strategy
• Define and track growth KPIs across acquisition, activation, and revenue

Website & Digital Growth Surfaces

• Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
• Drive organic acquisition through technical SEO, structured content, and site optimisation
• Build visibility across AI‑driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)

Product, Brand & Content Strategy

• Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
• Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
• Drive Flex’s narrative through high‑impact content across website copy, campaigns, organic, paid, email, press, and referral channels

What You Bring

• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
• 3+ years of people management experience, with a track record of building and mentoring high‑performing teams
• Proven success scaling organisations from $50M → $100M → $200M + ARR
• Demonstrated ability to scale self‑serve acquisition, activation, and monetisation
• Deep expertise in SEO, paid acquisition, website optimisation, and modern demand generation
• Fluency in sales‑led acquisition, intent‑based targeting, personalisation, trigger‑based messaging, and predictive analytics
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond...