Growth Marketing Leader - AI-Driven Pipeline

LogRocket, Inc; Boston (MA); On-site; USD 170,000 - 275,000; Full time

Benefits offered by this job

Catered lunch & snacks

Unlimited vacation

Health, Dental, Vision benefits

401k, commuter benefits

Stock options

Team outings and activities

Job summary

LogRocket, Inc is seeking a driven Growth Marketing leader to own the pipeline across multiple channels. You will strategically plan and optimize campaigns, develop funnel mastery, and collaborate with Product Marketing, SDRs, and Sales to drive engagement and conversions.

The role emphasizes data-driven decisions, innovative AI-driven insights, and the ability to scale a high-growth marketing program within a fast-paced startup environment in Boston, MA.

Qualifications

• BA/BS degree or 5+ years of experience required.
• Proficiency in demand generation, marketing automation, and SEO tools.
• Familiarity with AI and data-driven decision making.
• Strong communication, leadership and project management skills.

Responsibilities

• Drive pipeline across multiple channels (inbound, performance, intent, events, brand).
• Plan, test, and optimize online and non-digital campaigns.
• Master the funnel to convert prospects into customers.
• Improve LogRocket's inbound marketing funnel.
• Quantify activities and identify high-value opportunities.
• Collaborate with Product Marketing, SDRs, and Sales to support the funnel.
• Partner with product teams to drive engagement and conversions.
• Ensure tools and infrastructure enable growth results.

Skills

Demand generation

Marketing automation

SEO tools

AI familiarity

Management experience

Communication

Project management

Education

BA/BS degree or 5+ years equivalent work experience

Job description

LogRocket, Inc is seeking a driven Growth Marketing leader to own the pipeline across multiple channels. You will strategically plan and optimize campaigns, develop funnel mastery, and collaborate with Product Marketing, SDRs, and Sales to drive engagement and conversions.

The role emphasizes data-driven decisions, innovative AI-driven insights, and the ability to scale a high-growth marketing program within a fast-paced startup environment in Boston, MA.