Growth Marketing Lead

GetLaunchDay; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Meaningful equity

Full health coverage

Work from anywhere worldwide

$2K home office

Flexible hours

Job summary

GetLaunchDay is hiring a Growth Marketing Lead to own the full growth funnel—from acquisition to revenue. This hybrid role blends strategy and execution: set the growth plan, write blog posts, launch campaigns, analyze data, and iterate. We focus on content, SEO, community, and product-led growth with minimal paid ads.

If you have 4+ years in SaaS growth, a proven B2B/B2C track record, strong writing skills, and a founder mindset, this is for you.

Qualifications

• 4+ years in growth, digital marketing, or demand generation for SaaS.
• Proven track record growing a B2B or B2C SaaS product.
• Deep understanding of content marketing and SEO.
• Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, PostHog).
• Strong writing skills — you can write a compelling blog post or landing page.
• Experience with product-led growth mechanics (onboarding, activation loops).
• Founder mindset — growth holistically, not just campaigns.

Responsibilities

• Own the entire growth funnel: acquisition, activation, retention, and revenue.
• Build and execute content strategy — blog, newsletter, social, community.
• Drive SEO growth through programmatic and editorial content.
• Design and run product-led growth experiments (onboarding, activation, referrals).
• Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments.
• Analyze funnel data and find the biggest leverage points.
• Build and grow the GetLaunchDay community (Twitter, Discord, newsletter).
• Create launch campaigns for new features and product updates.

Skills

Growth marketing

Content marketing

SEO

Data analysis

Writing

Product-led growth

Founder mindset

Tools

Amplitude

Mixpanel

PostHog

Google Analytics

Webflow

Notion

Linear

Job description

Growth Remote (US / EU) Full-time $110K – $150K + equity

Posted March 10, 2026

About the role

We're looking for a Growth Marketing Lead to own the full growth funnel — from acquiring new founders to activating them to making them successful long-term users.

This is a hybrid role: part strategist, part executor. You'll set the growth strategy, but you'll also write the blog posts, launch the campaigns, analyze the data, and iterate. We're too small for a \"strategy only\" hire — you need to get your hands dirty.

GetLaunchDay grows primarily through content, SEO, community, and product-led growth. We spend very little on paid ads. If you love building organic growth engines, this role is for you.

What you'll do

Own the entire growth funnel: acquisition, activation, retention, and revenue

Build and execute content strategy — blog, newsletter, social, community

Drive SEO growth through programmatic and editorial content

Design and run product-led growth experiments (onboarding, activation, referrals)

Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments

Analyze funnel data and find the biggest leverage points

Build and grow the GetLaunchDay community (Twitter, Discord, newsletter)

Create launch campaigns for new features and product updates

What we're looking for

4+ years in growth, digital marketing, or demand generation for SaaS

Proven track record growing a B2B or B2C SaaS product

Deep understanding of content marketing and SEO

Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, PostHog)

Strong writing skills — you can write a compelling blog post or landing page

Experience with product-led growth mechanics (onboarding, activation loops)

Founder mindset — you think about growth holistically, not just campaigns

Nice to have

Previous startup experience (founder, early-stage growth hire)

Experience marketing to founders or indie hackers

Community building experience (Slack, Discord, newsletter with 5K+ subscribers)

Basic design skills (can create simple graphics and social images)

Public speaking or podcast experience

Google Analytics PostHog Ahrefs Webflow (for landing pages) Notion Linear

Work from anywhere worldwide.

Flexible hours

Output over hours logged.

$2K home office

Set up your ideal workspace.

Meaningful equity

Ownership from day one.

$1.5K learning

Courses, books, conferences.

Full health coverage