Growth Marketing Lead: Referral & AI Growth

The Wrap; Colorado; Híbrido; USD 141.000 - 176.000; Jornada completa

Descripción de la vacante

Gusto, a leader in payroll, HR, and benefits for small businesses, seeks a Growth Marketing Lead to accelerate customer referrals and emerging channels. You will guide a high-performing team, drive AI-enabled growth experiments, and partner across Growth, Product, Sales, RevOps, and Data to optimize the funnel from awareness to activation.

Ideal candidates bring 10+ years in growth marketing and a proven track record in scalable referral programs, paid channels, and data-driven decision making.

Formación

• 10+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a people management role.
• Demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth.
• Working knowledge of paid acquisition channels (SEM, paid social, ABM, etc.) and a strong grasp of full-funnel growth strategy.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, program design, and analysis.
• Exceptional communicator who can influence across teams and present clearly to executive audiences.
• Bachelor's degree or equivalent experience; MBA or quantitative background is a plus.

Responsabilidades

• Lead and develop the growth marketing team with clear goals and accountability.
• Own and optimize the customer referral program and emerging channels to drive new customer acquisition and revenue.
• Build a rigorous experimentation roadmap and scale successful growth levers.
• Pilot and scale new acquisition channels with rapid hypothesis-to-results cycles.
• Collaborate with Web Marketing to translate performance data into landing page hypotheses and tests.
• Align growth programs with business priorities across Growth, Product, Sales, RevOps, and Data teams.
• Use AI tools to generate briefs, craft copy variants, and automate analysis.
• Report program performance and insights to senior leadership.

Conocimientos

Growth marketing

People management

Paid acquisition

Analytics

AI fluency

Executive communication

Educación

Bachelor's degree or equivalent

MBA (preferred)

Herramientas

Salesforce

Amplitude

Redash

Descripción del empleo

Gusto, a leader in payroll, HR, and benefits for small businesses, seeks a Growth Marketing Lead to accelerate customer referrals and emerging channels. You will guide a high-performing team, drive AI-enabled growth experiments, and partner across Growth, Product, Sales, RevOps, and Data to optimize the funnel from awareness to activation.

Ideal candidates bring 10+ years in growth marketing and a proven track record in scalable referral programs, paid channels, and data-driven decision making.