Referral Growth Lead: Data-Driven Marketing

Akraya, Inc.; Mountain View (CA); Hybrid; USD 103,000 - 112,000; Full time

Job summary

Akraya, Inc. is seeking a Referral Growth Lead to develop and scale TurboTax-like referral programs from concept to execution. You will drive organic customer growth by crafting strategies, launching initiatives, and optimizing the referral funnel within a hybrid Mountain View, CA setup.

The role emphasizes analytics, experimentation, and collaboration with product teams to personalize offers and messaging for different segments, measuring success through referral-driven acquisitions.

Qualifications

• Proven experience in consumer growth or referral programs.
• Strong analytical and creative problem-solving abilities.
• Ability to partner effectively with product teams.

Responsibilities

• Develop and execute the strategy for referral programs.
• Optimize the end-to-end referral funnel for engagement and conversion.
• Personalize referral offers and messaging for different customer segments.
• Integrate referral mechanisms seamlessly into the customer journey.
• Build and manage a continuous experimentation roadmap to improve program performance.

Skills

Referral growth

Advocacy growth

Data analysis

Program management

Marketing strategy

Product development

Experimentation

Job description

Akraya, Inc. is seeking a Referral Growth Lead to develop and scale TurboTax-like referral programs from concept to execution. You will drive organic customer growth by crafting strategies, launching initiatives, and optimizing the referral funnel within a hybrid Mountain View, CA setup.

The role emphasizes analytics, experimentation, and collaboration with product teams to personalize offers and messaging for different segments, measuring success through referral-driven acquisitions.