Growth Marketing Lead — Own Demand & Pipeline

Omniscient; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Omniscient is an organic growth agency serving B2B software firms, focused on driving revenue through search, generative AI, and strategic partnerships. This role owns the entire demand system, from strategy to execution, reporting to the Head of Growth & Innovation.

You will travel, host dinners, and engage with VC/PE firms to build an omniverse that fuels inbound leads and client revenue. A strong track record in growth marketing and a hands-on, player-leader approach is essential.

Qualifications

• Experience in demand generation or growth marketing for B2B services or SaaS with measurable pipeline impact.
• Ability to own and drive end-to-end demand programs across channels.
• Comfort leading events, partnerships, and investor-facing activities.

Responsibilities

• Own the pipeline number and hit targets with leadership.
• Own demand creation assets (podcast, newsletter, original research, video marketing) and their growth.
• Own demand capture across SEO, paid media, and website optimization; manage conversion and testing.
• Own ABM programs against named accounts and partnerships for inbound demand.
• Own events, sponsorships, meetups, and dinners to drive pipeline.
• Own systems for capturing and converting demand (Marketing automation, CRM, lead scoring).
• Collaborate on messaging and positioning; enable sales with case studies and proposals.
• Own analytics, attribution, budgeting, and partnerships with investors and tech partners.

Skills

Demand generation

Growth marketing

Pipeline ownership

B2B SaaS

Public speaking / events

Tools

Marketing automation

CRM

ABM platforms

SEO

Paid media tools

Job description

Omniscient is an organic growth agency serving B2B software firms, focused on driving revenue through search, generative AI, and strategic partnerships. This role owns the entire demand system, from strategy to execution, reporting to the Head of Growth & Innovation.

You will travel, host dinners, and engage with VC/PE firms to build an omniverse that fuels inbound leads and client revenue. A strong track record in growth marketing and a hands-on, player-leader approach is essential.