Growth Marketing Lead: Global Demand & PLG

Anthropic Limited; Seattle (WA); Hybrid; USD 320,000 - 400,000; Full time

Benefits offered by this job

Equity donation

Generous vacation

Parental leave

Flexible hours

Office space in SF

Job summary

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

The role demands leading campaigns end-to-end, partnering with Data Science on incrementality, and working with Growth Product, Growth Engineering, Brand and

Qualifications

• Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion.
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and hands-on recently.
• Drive self-serve and product-led B2B demand generation as well as consumer growth, and partner with enterprise teams.
• Rigorous about experimentation and incrementality, able to pull and check numbers with data scientists.
• Communicate clearly in writing and explain performance to executives.
• Technical background or ability to work with engineering teams.
• Experience using AI to improve growth marketing and alignment with Anthropic's mission.

Responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing
• Partner with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack
• Collaborate with Brand, Content and Product Marketing to accelerate high-quality creative and expand in core markets internationally
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

Skills

Growth marketing strategy

Channel ownership

Experimentation & incrementality

Data interpretation & storytelling

Cross-functional leadership

Communication to executives

Technical collaboration with engineers

AI-enabled growth mindset

Education

Bachelor's degree or equivalent

Job description

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

The role demands leading campaigns end-to-end, partnering with Data Science on incrementality, and working with Growth Product, Growth Engineering, Brand and