Growth Marketing Lead: Product-Led B2B Growth

Luminik; San Francisco, New York, Seattle (CA, NY, WA); On-site; USD 320,000 - 400,000; Full time

Benefits offered by this job

Optional equity donation matching

Generous vacation and parental leave

Flexible working hours

Lovely office space

Job summary

Anthropic is hiring a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. You will define channel strategy, develop programs for distinct customer segments, and drive measurable impact from demand creation through customer growth.

The role requires leading a global growth function, collaborating with Data Science, Growth Product, and Marketing teams, and shaping the roadmap to accelerate adoption of Claude.

Qualifications

• 10+ years of growth or performance marketing at high-growth tech companies with a self-serve or product-led motion.
• Led a growth marketing function, owning team, budget and KPIs across multiple channels, hands-on recently.
• Drove self-serve and product-led B2B demand generation plus consumer growth, partnered with enterprise marketing and sales.
• Rigorous about experimentation and incrementality; capable of pulling and checking numbers with data scientists.
• Reason from first principles, push blockers, ship, and align partner teams along the way.
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives.
• Technical background or ability to work effectively with engineering teams.
• Existing use of AI to work faster and have a point of view on AI's impact on growth marketing.

Responsibilities

• Own global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing.
• Execute end-to-end growth campaigns across acquisition, activation, and retention, from hypothesis to launch and scale.
• Build campaigns for consumers, developers, and businesses.
• Own self-serve and product-led B2B demand generation for Team, Enterprise, and API; partner with Enterprise Marketing and GTM on sales-assisted demand.
• Collaborate with Data Science on incrementality, holdouts, attribution, LTV and payback.
• Drive experimentation and translate insights into scalable playbooks across markets, segments, and sales motions.
• Work with Growth Product and Growth Engineering on top-of-funnel experiments and marketing tech stack.
• Coordinate with Brand, Content, and Product Marketing to accelerate high-quality creative and extend to core markets internationally.
• Translate complex analysis into concise recommendations for senior leadership and shape long-term growth roadmap.

Skills

10+ years in growth marketing

growth marketing leadership

self-serve / product-led growth

experimentation & incrementality

communication to executives

technical collaboration with Eng/Data

AI-enabled marketing mindset

Education

Bachelor’s degree or equivalent

Tools

Marketing tech stack

Job description

Anthropic is hiring a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. You will define channel strategy, develop programs for distinct customer segments, and drive measurable impact from demand creation through customer growth.

The role requires leading a global growth function, collaborating with Data Science, Growth Product, and Marketing teams, and shaping the roadmap to accelerate adoption of Claude.