Senior Growth Marketing Lead — AI‑Powered Growth

Anthropic; Seattle (WA); Hybrid; USD 320,000 - 400,000; Full time

Job summary

Anthropic’s Growth Marketing Lead in Seattle will own and scale performance marketing across self-serve and sales-assisted journeys for the company’s suite of products, including API access. You will define channel strategy, manage end-to-end campaigns, and build programs for consumers, developers, and businesses.

The role requires a track record of 10+ years in high-growth tech, hands-on execution across multiple channels, and a data-driven mindset aligned with Anthropic’s mission.

Qualifications

• 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion.
• Led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and hands-on recently.
• Driven self-serve and product-led B2B demand generation and consumer growth with enterprise marketing and sales partnership.
• Rigorous about experimentation and incrementality; can pull and check numbers with data scientists.
• Able to translate analysis into clear recommendations for senior leadership and roadmap planning.
• Strong written communication and ability to explain marketing performance to non-marketers and executives.
• Technical background or ability to work effectively with engineering teams.
• Proactive about AI usage to improve growth marketing and align with Anthropic’s mission.

Responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing.
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale.
• Build campaigns and programs for consumers, developers, and businesses.
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand.
• Partner with Data Science on incrementality, holdouts, attribution, lifetime value and payback.
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, ensuring campaigns extend beyond clicks.
• Collaborate with Brand, Content and Product Marketing to accelerate creative output and adapt strategies for core markets internationally.
• Turn complex analysis into clear recommendations for senior leadership and shape the long-term growth roadmap.

Skills

Growth marketing

Team leadership

Product-led growth

Consumer growth

Experimentation

Clear communication

Technical background

AI mindset

Education

Bachelor’s degree or equivalent

Job description

Anthropic’s Growth Marketing Lead in Seattle will own and scale performance marketing across self-serve and sales-assisted journeys for the company’s suite of products, including API access. You will define channel strategy, manage end-to-end campaigns, and build programs for consumers, developers, and businesses.

The role requires a track record of 10+ years in high-growth tech, hands-on execution across multiple channels, and a data-driven mindset aligned with Anthropic’s mission.