Senior App Growth Marketing Lead

Twigeo; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

25 Days PTO

Health Benefits

401(k) with Matching

Hybrid Work Model

Job summary

Twigeo in New York is seeking a Senior App Growth Marketing Manager (Performance Marketing) to own growth strategy and scale campaigns for leading mobile apps. You will lead cross-channel initiatives across Google, Paid Social, and programmatic, while coordinating with growth, creative and analytics teams.

You’ll own client relationships, translate CAC/ROAS into actionable plans, coach junior colleagues, and explore AI tools to speed up reporting and testing.

Qualifications

• 5+ years of performance marketing driving mobile app growth.
• In-house experience with understanding business goals and stakeholders.
• Fluency in app measurement and attribution including SKAN and MMPs.
• Ability to translate CAC/ROAS into actionable client stories.
• Curious about AI tools and automated workflows.

Responsibilities

• Own growth strategy and scale campaigns for leading mobile apps across channels.
• Set strategic direction across Google, Paid Social, CTV, and programmatic; lead cross-functional teams.
• Own client relationships and act as trusted advisor on growth, measurement, and scaling decisions.
• Coach junior team members and collaborate with creatives to test bold hooks.
• Test new AI tools and workflows to speed up execution and reporting.
• Spot trends early and learn new tools to become a trusted partner for clients.

Skills

Performance marketing

Growth strategy

Cross-channel growth

Analytics storytelling

AI tools adoption

Transparent leadership

Tools

MMPs

SKAN

Attribution tools

Job description

Twigeo in New York is seeking a Senior App Growth Marketing Manager (Performance Marketing) to own growth strategy and scale campaigns for leading mobile apps. You will lead cross-channel initiatives across Google, Paid Social, and programmatic, while coordinating with growth, creative and analytics teams.

You’ll own client relationships, translate CAC/ROAS into actionable plans, coach junior colleagues, and explore AI tools to speed up reporting and testing.