Senior Growth Marketing Manager

Salt Digital Recruitment; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Salt Digital Recruitment in New York is looking for a seasoned marketing professional to lead consumer engagement strategies and manage media planning. This role requires over 7 years of consumer goods experience and expertise across digital, social, and e-commerce platforms.

The ideal candidate will have excellent writing skills, be proficient in tools like Google Analytics and Shopify, and be skilled in optimizing brand awareness and conversion rates. Strong collaboration with creative teams is essential.

Qualifications

• 7+ years of consumer goods experience from either corporate or agency side.
• Expertise in managing media across all platforms with a strong focus in digital, social, and e-commerce.
• Excellent writing, editing, and communication skills.

Responsibilities

• Lead the development and execution of full‑funnel consumer engagement strategies.
• Responsible for all media planning and execution across digital, social, and other platforms.
• Monitor and optimize ROAS / ROIs across all full‑funnel media platforms.

Skills

Consumer goods experience

Digital media management

E-commerce expertise

Strong writing skills

Data management tools proficiency

Tools

Google Analytics

Meta Business Suite

Amazon Vendor

Shopify

Job description

Salt Digital Recruitment in New York is looking for a seasoned marketing professional to lead consumer engagement strategies and manage media planning. This role requires over 7 years of consumer goods experience and expertise across digital, social, and e-commerce platforms.

The ideal candidate will have excellent writing skills, be proficient in tools like Google Analytics and Shopify, and be skilled in optimizing brand awareness and conversion rates. Strong collaboration with creative teams is essential.