Growth Marketing Lead for Mobile Apps & Activation

Forage; San Francisco, New York (CA, NY); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Equity

Hybrid in NY or SF

Medical, Dental & Vision coverage

Team lunches in NY/SF

Growth-driven culture

Job summary

Forage is seeking its first dedicated Consumer Growth Marketing Manager to own the growth engine behind the Forage app. You will scale MAU by building and scaling acquisition, activation, and retention across channels, while shaping a clear, trustworthy Forage story for households.

The role is hybrid (80% growth, 20% brand) with a broader budget as the app scales. Report to the General Manager, Consumer and collaborate with Product, Data, Partnerships, Legal, and Design.

Qualifications

• 3–5 years of growth/performance marketing experience, ideally at a mobile-first consumer company.
• Hands-on mobile app acquisition experience including paid social for app installs and ASO, with mobile attribution knowledge (AppsFlyer/Adjust/Branch).
• Experience running a multi-channel mix: paid social/search, YouTube, UGC/creator partnerships.
• Lifecycle marketing across push and email (Braze/Iterable) with activation/retention focus.
• Strong command of unit economics: CAC, payback, cohort retention, blended vs channel reporting.
• Experience managing agencies/vendors and owning a brand’s social media presence.
• Self-starter who thrives in ambiguity and can influence cross-functional partners without authority.

Responsibilities

• Own the Forage app growth plan and channel strategy (paid social/search, YouTube, UGC); explore new channels.
• Identify, test, and launch new acquisition channels to diversify the marketing mix.
• Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention.
• Manage CAC, payback, and budget allocation across channels based on marginal returns.
• Run a disciplined experimentation program from creative testing to landing pages and onboarding.
• Own campaign reporting and collaborate with Data/Product to translate insights into roadmap decisions.
• Manage agencies and vendors and ensure performance against targets.
• Build and own Forage's social media presence and content calendar.
• Develop creative briefs, messaging, and UGC/creator programs that resonate with households.
• Collaborate with Design, Communications, Product, and Legal to keep creative clear and on-brand.
• Support broader Forage brand and communications work as the role grows.

Skills

Growth marketing

App user acquisition

Multi-channel marketing

Lifecycle marketing (push,email)

CAC/payback analysis

Agency/vendor management

Social media management

Tools

Braze

Iterable

AppsFlyer

Adjust

Branch

Apple Search Ads

Google App Campaigns

Job description

Forage is seeking its first dedicated Consumer Growth Marketing Manager to own the growth engine behind the Forage app. You will scale MAU by building and scaling acquisition, activation, and retention across channels, while shaping a clear, trustworthy Forage story for households.

The role is hybrid (80% growth, 20% brand) with a broader budget as the app scales. Report to the General Manager, Consumer and collaborate with Product, Data, Partnerships, Legal, and Design.