Growth Marketing Manager

Forage; San Francisco, New York (CA, NY); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Equity

Hybrid in NY or SF

Medical, Dental & Vision coverage

Team lunches in NY/SF

Growth-driven culture

Job summary

Forage is seeking its first dedicated Consumer Growth Marketing Manager to own the growth engine behind the Forage app. You will scale MAU by building and scaling acquisition, activation, and retention across channels, while shaping a clear, trustworthy Forage story for households.

The role is hybrid (80% growth, 20% brand) with a broader budget as the app scales. Report to the General Manager, Consumer and collaborate with Product, Data, Partnerships, Legal, and Design.

Qualifications

• 3–5 years of growth/performance marketing experience, ideally at a mobile-first consumer company.
• Hands-on mobile app acquisition experience including paid social for app installs and ASO, with mobile attribution knowledge (AppsFlyer/Adjust/Branch).
• Experience running a multi-channel mix: paid social/search, YouTube, UGC/creator partnerships.
• Lifecycle marketing across push and email (Braze/Iterable) with activation/retention focus.
• Strong command of unit economics: CAC, payback, cohort retention, blended vs channel reporting.
• Experience managing agencies/vendors and owning a brand’s social media presence.
• Self-starter who thrives in ambiguity and can influence cross-functional partners without authority.

Responsibilities

• Own the Forage app growth plan and channel strategy (paid social/search, YouTube, UGC); explore new channels.
• Identify, test, and launch new acquisition channels to diversify the marketing mix.
• Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention.
• Manage CAC, payback, and budget allocation across channels based on marginal returns.
• Run a disciplined experimentation program from creative testing to landing pages and onboarding.
• Own campaign reporting and collaborate with Data/Product to translate insights into roadmap decisions.
• Manage agencies and vendors and ensure performance against targets.
• Build and own Forage's social media presence and content calendar.
• Develop creative briefs, messaging, and UGC/creator programs that resonate with households.
• Collaborate with Design, Communications, Product, and Legal to keep creative clear and on-brand.
• Support broader Forage brand and communications work as the role grows.

Skills

Growth marketing

App user acquisition

Multi-channel marketing

Lifecycle marketing (push,email)

CAC/payback analysis

Agency/vendor management

Social media management

Tools

Braze

Iterable

AppsFlyer

Adjust

Branch

Apple Search Ads

Google App Campaigns

Job description

The Role

We are hiring our first dedicated Consumer Growth Marketing Manager: a hands-on, data-driven marketer who will own the marketing engine behind the Forage app. You will be responsible for scaling the app’s monthly active users (MAU) by an order of magnitude in 2027 by building and scaling acquisition, activation, and retention channels, while telling a clear, trustworthy Forage story to the households we serve.

This is a hybrid role, split between growth marketing (~80% of focus) and brand marketing (~20%). As the Forage app scales, you will manage a larger budget, more sophisticated channels, agency partners, and potentially additional resources.

You will report to the General Manager, Consumer and work closely with Product, Data, Partnerships, Legal, and Design. Over time, the role may also collaborate on broader corporate B2B2C marketing, partnering with our Head of Communications and Content to tell one cohesive Forage story across our lines of business.

What You’ll Do

Growth Marketing (~80%)

• Own the Forage app growth plan and the channel strategy behind it, including paid social, paid search, YouTube, and UGC/influencer, and emerging channels (e.g., AEO, ChatGPT ads, etc.)


• Identify, test, and launch new acquisition channels to diversify the marketing mix as we scale


• Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention


• Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns


• Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report and take action on key learnings


• Own campaign reporting to understand key performance drivers, and partner with Data and Product to turn those insights into roadmap and campaign decisions


• Manage agencies and vendors and hold them accountable to performance targets

Brand Marketing (~20%)

• Build and own Forage's social media presence and content calendar


• Develop creative briefs, messaging, and UGC and creator programs that resonate with the households we serve


• Partner with Design, Communications, Product, and Legal to keep our creative clear, accurate, and on brand


• Support broader Forage brand and communications work as the role grows

What We’re Looking For

• 3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (e.g., fintech, rewards, savings, or marketplace)


• Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization, with knowledge of mobile attribution (e.g., AppsFlyer, Adjust, Branch) and iOS privacy limits


• Experience running a multi-channel mix, such as paid social, paid search, YouTube, and UGC/creator partnerships, including identifying and expanding into new channels and campaign types


• Lifecycle marketing experience across push and email (e.g., Braze, Iterable), with a focus on activation and retention


• Strong command of unit economics, including metrics such as CAC, payback period, cohort retention, and blended vs. channel-level reporting


• Experience managing agencies and vendors and owning a brand’s social media presence


• A self-starter who thrives in ambiguity, communicates clearly, can start from zero, and can influence cross-functional partners without authority

Our Offer

This role is Hybrid in New York or San Francisco, we define hybrid as 2-3 days in office. Candidates that are able to contribute regularly from New York will be prioritized.

Your base salary would fall within the bands below. Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.

• Expected salary range: $130,000 – $140,000 USD base salary.


• Meaningful equity


• Meaningful work that makes a positive impact on our society.


• 100% of Medical, Dental and Vision premium coverage for yourself and dependents.


• Enjoy regular team lunches at our New York or San Francisco offices, fostering collaboration and connection over great food.


• A fun and caring environment that prioritizes transparency, growth, and ownership.


• A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.