Growth Marketing Lead: DTC Performance & Analytics

Wellspect HealthCare; Hoschton (GA); On-site; USD 110,000 - 120,000; Full time

Job summary

Wellspect HealthCare is seeking a Growth Marketing Manager to drive profitable customer acquisition and direct-to-consumer revenue growth through data-driven strategies. You will oversee paid media investments, optimize digital channels, and translate analytics into actionable recommendations that support business objectives.

The role requires strong analytical capabilities, hands-on digital marketing expertise, and a test-and-learn mindset.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• MBA in marketing or analytics is a plus.
• Minimum 5 years in growth/digital marketing roles.
• Experience with Google Analytics 4 and performance metrics.

Responsibilities

• Develops performance marketing strategies across paid search, paid social, display, video, retargeting, and other digital channels to drive traffic, acquisition, and revenue growth.
• Manages campaigns across Google Ads, Meta Ads Manager, YouTube, and other networks.
• Oversees planning, audience targeting, bidding, budget allocation, and ongoing optimization to maximize effectiveness.
• Supports marketing initiatives that connect paid with organic search, email, lifecycle marketing, and other channels.
• Manages paid media budgets and allocates spend based on performance and growth opportunities.
• Evaluates marketing performance against revenue forecasts, CAC, ROAS, and LTV targets.
• Identifies gaps and recommends improvements to media mix and messaging.
• Monitors metrics like CAC, CPC, CPA, ROAS, and revenue growth; develops dashboards and scorecards.
• Collaborates with analytics teams to improve measurement accuracy and cross-channel visibility.
• Works with Web Development to support tracking, pixels, tagging, and analytics integrations.
• Delivers regular performance updates to Marketing leadership with insights and recommendations.
• Conducts A/B testing on landing pages, ads, and customer journeys to improve conversions.
• Partners with UX/design teams to optimize landing pages and checkout experiences.

Skills

Performance marketing

Data analysis

Budget management

A/B testing

Digital advertising

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

Google Ads

Meta Ads Manager

GA4 / Google Analytics

Power BI

Google Tag Manager

Job description

Wellspect HealthCare is seeking a Growth Marketing Manager to drive profitable customer acquisition and direct-to-consumer revenue growth through data-driven strategies. You will oversee paid media investments, optimize digital channels, and translate analytics into actionable recommendations that support business objectives.

The role requires strong analytical capabilities, hands-on digital marketing expertise, and a test-and-learn mindset.