Growth Marketing Analytics Lead

Watershed Informatics; Cambridge (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Watershed Informatics is seeking a Performance Marketing Analyst to own reporting for our digital marketing activities across channels. You will combine data from website analytics, gated content, and PPC metrics to build actionable insights that translate into a stronger sales pipeline.

You will be accountable for data accuracy and delivering clear, leadership-ready insights to optimize marketing spend and drive growth for our biocomputing platform.

Qualifications

• 3+ years of experience creating, delivering, and interpreting commercial reports from Salesforce, Google Ads, Google Analytics, Webflow and other digital marketing data sources.
• Strong analytical and problem-solving skills with a track record identifying and resolving inconsistencies in data to drive B2B growth.
• Experience presenting reports to leadership from marketing, finance, or consulting perspectives.

Responsibilities

• Own marketing and sales reporting for leadership and the commercial team using Salesforce, Webflow, Google Ads, Google Analytics and other sources.
• Serve as the go-to expert for online marketing data sources, ensuring accuracy and reliability of reports presented to leadership.
• Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on optimizing marketing performance.
• Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive growth.

Skills

Salesforce

Google Ads

Google Analytics

Webflow

Data-driven reporting

Education

Bachelor's degree in Marketing/Business/Data Science

Tools

Salesforce

Job description

Watershed Informatics is seeking a Performance Marketing Analyst to own reporting for our digital marketing activities across channels. You will combine data from website analytics, gated content, and PPC metrics to build actionable insights that translate into a stronger sales pipeline.

You will be accountable for data accuracy and delivering clear, leadership-ready insights to optimize marketing spend and drive growth for our biocomputing platform.