Growth Marketing Lead: Multi-Channel DTC Growth

Healthcare.com; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Company HSA contributions

Dental and vision

401(k) with company match

Paid time off & holidays

Parental and pregnancy leave

Life and AD&D insurance

Employee Assistance Program (EAP)

Employee discounts

Job summary

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s direct-to-consumer growth across paid search, paid social, organic, and partnerships. You will own the growth agenda, guide channel strategy with an agency partner, and ensure accurate measurement across channels.

You will work with Finance, Analytics, and Engineering to forecast spend, model unit economics, and optimize CAC while delivering enrollments and contribution margin.

Qualifications

• 5+ years of growth marketing experience spanning multiple acquisition channels.
• Proven track record taking a channel from unproven to proven traction.
• Demonstrated success owning acquisition budgets and hitting CPA/ROAS/CAC targets in a high-volume DTC environment.
• Deep analytical skills with data, attribution, funnel metrics, and business case for spend.
• Experience directing agencies/contractors and holding them to results.
• Experience building partnerships or affiliate relationships, including sourcing and negotiating.
• Fluent with Google Ads, Microsoft Ads, Meta, GA4; able to set strategy and review results.
• Able to work with data/engineering on measurement problems; scope and prioritize requirements.
• Self-starter, able to build programs from the ground up.
• Excellent communicator and collaborator across stakeholders.

Responsibilities

• Own performance of paid search and paid social: set targets, budget, and CAC/ROAS targets.
• Manage acquisition budgets; reallocate spend to top-performing sources.
• Direct campaign/keyword/audience/creative/landing page strategy with partners, implementing test results.
• Forecast spend, model unit economics, and hit blended CAC targets with Finance/Analytics.
• Own conversion/revenue signal across paid, organic, email, and phone.
• Coordinate tracking work with Data/Engineering, including offline conversions and click-ID capture.
• Own call attribution through Invoca and tie calls to enrollments and outcomes.
• Reconcile platform performance with internal sources of truth and resolve discrepancies.
• Translate marketing requirements into engineering tickets and ensure delivery.
• Identify new channel opportunities to diversify acquisition mix.
• Collaborate with Lifecycle Marketing to align targeting with retention & LTV, and with Product/Operations/Analytics for alignment.

Skills

Growth marketing

Budget management

Analytics & measurement

Channel testing & CRO

Agency management

Partnerships & affiliates

Google Ads / Meta / GA4

Cross-functional collaboration

Strong communication

Self-starter

Job description

Healthcare.com is seeking a Growth Marketing Manager to drive Pivot Health’s direct-to-consumer growth across paid search, paid social, organic, and partnerships. You will own the growth agenda, guide channel strategy with an agency partner, and ensure accurate measurement across channels.

You will work with Finance, Analytics, and Engineering to forecast spend, model unit economics, and optimize CAC while delivering enrollments and contribution margin.