Growth Leader, Performance Marketing (D2C Health)

BrainWorks; United States; In loco; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

BrainWorks is seeking a hands-on Head of Performance Marketing to scale B2C customer acquisition and optimize the full consumer funnel. The role demands strong analytical skills and experience in digital commerce, subscription models, and CRM-driven lifecycle marketing.

You will lead cross-functional initiatives, partner with external agencies, and build internal capabilities to accelerate growth while balancing unit economics and long-term value.

Competenze

• 8–15+ years in performance or growth marketing within high-growth B2C businesses.
• Experience with telehealth or digital health is strongly preferred.
• Proven ability to scale customer acquisition while managing CAC, LTV, and ROAS.

Mansioni

• Own the full consumer journey from lead to purchase and retention.
• Optimize marketing spend, conversion, and retention across channels.
• Lead go-to-market strategies for new offerings and categories.
• Partner with an agency while building internal marketing capabilities.

Conoscenze

Performance marketing

Growth marketing

Data-driven decisions

Cross-functional leadership

Customer acquisition

Strumenti

CRM

Marketing automation

Attribution analytics

Descrizione del lavoro

BrainWorks is seeking a hands-on Head of Performance Marketing to scale B2C customer acquisition and optimize the full consumer funnel. The role demands strong analytical skills and experience in digital commerce, subscription models, and CRM-driven lifecycle marketing.

You will lead cross-functional initiatives, partner with external agencies, and build internal capabilities to accelerate growth while balancing unit economics and long-term value.