Growth Marketing Lead — B2B Demand Gen

Bluebird Fiber; Kansas City (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Bluebird Fiber is seeking a Sr. Marketing Lead, Growth Marketing, to turn growth priorities into integrated marketing programs that generate qualified leads and strengthen partnerships.

You will guide day-to-day execution of demand generation, customer, regional and channel marketing programs, using performance insights to inform planning and optimize results. You will collaborate with Sales and internal teams, agency partners and leverage AI tools to accelerate research, content development and

Qualifications

• Bachelor's degree in marketing, business, communications or related field, or equivalent practical experience.
• Experience in B2B demand generation, growth marketing, field marketing, customer marketing, channel marketing or related role.
• Demonstrated experience overseeing integrated campaigns and improving performance against measurable goals.
• Experience partnering with Sales on account, regional or pipeline-growth programs.
• Experience directing agencies or external resources.

Responsibilities

• Lead integrated demand generation programs across multiple channels.
• Partner with Sales to align territory priorities and pipeline goals.
• Coordinate campaigns across email, paid media, content, events, webinars and landing pages.
• Drive account-based marketing and key-account growth programs.
• Manage customer and partner webinars and related communications.
• Coordinate regional marketing programs and partner enablement.
• Gather and report campaign performance against KPIs.

Skills

Strong writing

Growth mindset

Analytical approach

Organization & follow-through

Verbal communication

Creative problem-solving

Marketing tech proficiency

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Microsoft 365

AI tools

Job description

Bluebird Fiber is seeking a Sr. Marketing Lead, Growth Marketing, to turn growth priorities into integrated marketing programs that generate qualified leads and strengthen partnerships.

You will guide day-to-day execution of demand generation, customer, regional and channel marketing programs, using performance insights to inform planning and optimize results. You will collaborate with Sales and internal teams, agency partners and leverage AI tools to accelerate research, content development and