Growth Marketing Lead: Demand Gen & Analytics

Bluefish Labs; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Bluefish Labs in New York City is seeking a Growth Marketing Lead to build and own our demand-generation engine. You will strategize, execute, and optimize multi-channel campaigns spanning email, paid media, SEO, ABM, and more.

You will own marketing tech stack, lead nurturing workflows in HubSpot, measure performance with attribution models and dashboards, and partner with Sales and Product to align to pipeline goals.

Qualifications

• 8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup.
• Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis.
• Strong grasp of campaign analytics, A/B testing, and conversion optimization.
• Experience implementing and optimizing campaigns across owned and paid channels.
• Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility).
• Experience owning or contributing to website strategy with a conversion and lead gen mindset.

Responsibilities

• Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
• Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
• Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve
• Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
• Lead list segmentation, audience building, and database hygiene to improve targeting and personalization
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management
• Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to.
• Own SEO and GEO (we practice what we preach) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI
• Manage the website as a core lead generation tool — owning conversion rate optimization, landing page strategy, A/B testing, and collaboration with design and development to continuously improve performance
• Partner closely with Sales, Revenue Operations, and Product to align campaigns to pipeline goals and build out the lead lifecycle
• Troubleshoot campaign and website issues quickly and efficiently

Skills

Growth marketing

Demand generation

Marketing operations

Digital marketing

Tools

HubSpot

Job description

Bluefish Labs in New York City is seeking a Growth Marketing Lead to build and own our demand-generation engine. You will strategize, execute, and optimize multi-channel campaigns spanning email, paid media, SEO, ABM, and more.

You will own marketing tech stack, lead nurturing workflows in HubSpot, measure performance with attribution models and dashboards, and partner with Sales and Product to align to pipeline goals.