Growth Marketing Lead — Audience & Communities

Shield; San Mateo (CA); Presencial; USD 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Excellent Medical Coverage

Mental Health Employee Assistance Plan

Paid Parental Leave

Pet Insurance

Flexible Work Hours

Onsite Gym (DC)

Gym Discount (San Diego)

Free Parking

Competitive Compensation

Stock Benefits

401K Services and Match

Descripción de la vacante

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities.

You will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.

Formación

• 3+ years of growth marketing, digital marketing analytics, or related field.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Experience with paid social, audience growth, or digital acquisition campaigns.
• Ability to build executive-ready dashboards and recurring performance reporting.
• Familiarity with AI-enabled analytics or marketing workflow tools.

Responsabilidades

• Develop audience growth strategy across first-party social channels.
• Identify scalable acquisition opportunities and manage paid-growth levers.
• Own audience growth analysis across LinkedIn, X, Instagram, YouTube.
• Analyze third-party audiences across Reddit, YouTube, and forums.
• Build segmentation frameworks for priority personas and channel behaviors.
• Develop dashboards and reports translating data into growth actions.
• Support testing across creative, copy, targeting, channels, and formats.
• Monitor platform trends and algorithm changes to inform strategy.
• Track and report metrics across channels.

Conocimientos

Growth marketing

Analytics

Dashboards

Paid social

Cross-functional collaboration

Content strategy

Descripción del empleo

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities.

You will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.