Marketing Manager, Audience Growth

Shield; San Mateo (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Shield AI is seeking an audience-growth marketer to own first-party social channels and third-party digital communities. You will identify where audiences gather, and shape content that drives engagement for Shield's mission in robotics and defense technology.

The role sits at the intersection of marketing analytics, paid growth, and product storytelling, translating channel data into sharper narratives that resonate with technical audiences and policymakers.

Qualifications

• Experience in growth marketing, digital analytics, audience development, or social analytics.
• Ability to translate channel performance data into clear recommendations.
• Familiarity with paid social, acquisition campaigns, and reporting dashboards.
• Interest in aerospace, defense, national security, autonomy, or advanced technology.

Responsibilities

• Analyze audience growth across LinkedIn, X, Instagram, YouTube, Reddit, and industry communities.
• Build segmentation frameworks for priority personas, content interests, and channel behavior.
• Manage paid-growth levers and budget for audience acquisition and engagement.
• Report on growth, engagement, conversion, retention, and testing results.

Skills

Growth marketing

Digital analytics

Audience development

Social analytics

Data storytelling

Paid social

Acquisition campaigns

Reporting dashboards

Industry knowledge

Tools

Analytics tools

Job description

What the role actually is

Shield AI is hiring an audience-growth marketer for first-party social channels and third-party digital communities. The role is about understanding which audiences matter for Shield AI's mission, where they gather, and what content moves them.

The work sits between marketing analytics, communications, paid growth, and product storytelling. It is a useful fit for someone who likes turning channel data into sharper narratives for advanced robotics and defense technology.

What you would work on

• Analyze audience growth across LinkedIn, X, Instagram, YouTube, Reddit, and industry communities
• Build segmentation frameworks for priority personas, content interests, and channel behavior
• Manage paid-growth levers and budget for audience acquisition and engagement
• Report on growth, engagement, conversion, retention, and testing results

What they are asking for

• Experience in growth marketing, digital analytics, audience development, or social analytics
• Ability to translate channel performance data into clear recommendations
• Familiarity with paid social, acquisition campaigns, and reporting dashboards
• Interest in aerospace, defense, national security, autonomy, or advanced technology

Why this one is worth a look

Audience growth can sound abstract, but for robotics and autonomy companies it shapes which customers, recruits, and policymakers understand the technology early. The caveat is that this is more distribution and analytics than product marketing strategy, so the best fit is a quantitative marketer who still cares about the story.