Marketing Manager, Audience Growth Experience (R5967)

Shield AI; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Shield AI is seeking a Marketing Manager to lead audience growth across LinkedIn, X, Instagram, and YouTube, while analyzing third-party communities for new opportunities.

You will partner with Communications, Social, and Creative teams to optimize content, measure campaigns, and drive scalable growth with data-driven insights across channels.

Qualifications

• 3+ years of growth marketing or analytics experience.
• Experience analyzing performance across social platforms including LinkedIn, X, Instagram, YouTube, Reddit.
• Familiarity with AI-enabled analytics or marketing tools.
• Strong ability to translate data into actionable recommendations.
• Experience managing paid social/digital campaigns.
• Proficiency with analytics, reporting, and dashboards.
• Knowledge of audience segmentation and growth metrics.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Own audience growth analysis across first-party social channels.
• Analyze third-party audience behavior on Reddit, YouTube, and forums.
• Build audience segmentation frameworks for priority personas and content interests.
• Partner with Social and Communications teams to inform content strategy with insights.
• Manage paid-growth levers and budget to boost acquisition and engagement.
• Track and report on growth, engagement, conversion, and retention metrics across channels.
• Identify high-potential communities and distribution opportunities.
• Develop dashboards and reports translating data into growth actions.

Skills

Growth marketing

Data analysis

Audience development

Social analytics

Paid social management

Cross-functional collaboration

Tools

Google Analytics

Excel/Sheets

Tableau/Power BI

Job description

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BATaircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI's technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description:

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.

What you'll do:

Audience Growth & Analytics

• Own audience growth analysis across Shield AI's first-party social channels, including LinkedIn, X, Instagram, and YouTube.
• Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums.
• Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities.
• Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence.
• Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.
• Track and report on audience growth, engagement, conversion, and retention metrics across channels.
• Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI's mission and products.
• Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders.
• Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement.
• Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy.

Required qualifications:

• 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
• Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
• Proficiency with analytics, reporting, and dashboarding tools.
• Strong understanding of audience segmentation, channel performance, testing, and growth metrics.
• Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders.
• Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams.

Preferred qualifications:

• Experience in aerospace, defense, national security, advanced technology, or B2B technology.
• Experience with social listening, community intelligence, or creator/influencer analysis tools.
• Experience building executive-ready dashboards or recurring performance reporting systems.

$120,000 - $180,000 a year

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed toequal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.