Marketing Data & Analytics Strategy Lead

Lever, Inc.; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Bonus

Benefits

Equity

Job summary

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization and to drive operational execution alongside it. You will define how marketing data is structured, reported, and used to inform decisions, partnering with MarTech and data engineering to ensure scalable pipelines and governance.

The role requires hands-on SQL, data modeling, and experience turning complex analytics into clear, executive-ready narratives for the

Qualifications

• 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownership.
• Demonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and stored.
• Hands-on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisions.
• Experience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadership.
• Strong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narratives.
• Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce.
• Strong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through execution.
• Highly proactive and self-starting, able to operate with a high degree of ownership and autonomy.

Responsibilities

• Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures.
• Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements.
• Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure.
• Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership.
• Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next.
• Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives.
• Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals.
• Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs.

Skills

Marketing analytics

Data ownership

Executive storytelling

Project management

SQL

Data modeling

ETL concepts

Cross-functional collaboration

Tools

Google BigQuery

Google Analytics

Marketo

Looker Studio / Tableau

Salesforce

Job description

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization and to drive operational execution alongside it. You will define how marketing data is structured, reported, and used to inform decisions, partnering with MarTech and data engineering to ensure scalable pipelines and governance.

The role requires hands-on SQL, data modeling, and experience turning complex analytics into clear, executive-ready narratives for the