Marketing Manager (Audience Growth Experience)

Shield; San Mateo (CA); Vor Ort; USD 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Excellent Medical Coverage

Mental Health Employee Assistance Plan

Paid Parental Leave

Pet Insurance

Flexible Work Hours

Onsite Gym (DC)

Gym Discount (San Diego)

Free Parking

Competitive Compensation

Stock Benefits

401K Services and Match

Zusammenfassung

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities.

You will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.

Qualifikationen

• 3+ years of growth marketing, digital marketing analytics, or related field.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Experience with paid social, audience growth, or digital acquisition campaigns.
• Ability to build executive-ready dashboards and recurring performance reporting.
• Familiarity with AI-enabled analytics or marketing workflow tools.

Aufgaben

• Develop audience growth strategy across first-party social channels.
• Identify scalable acquisition opportunities and manage paid-growth levers.
• Own audience growth analysis across LinkedIn, X, Instagram, YouTube.
• Analyze third-party audiences across Reddit, YouTube, and forums.
• Build segmentation frameworks for priority personas and channel behaviors.
• Develop dashboards and reports translating data into growth actions.
• Support testing across creative, copy, targeting, channels, and formats.
• Monitor platform trends and algorithm changes to inform strategy.
• Track and report metrics across channels.

Kenntnisse

Growth marketing

Analytics

Dashboards

Paid social

Cross-functional collaboration

Content strategy

Jobbeschreibung

• Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities
• This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences
• Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube
• Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums
• Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities
• Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence
• Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance
• Track and report on audience growth, engagement, conversion, and retention metrics across channels
• Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products
• Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders
• Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement
• Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy

Benefits

• Excellent Medical Coverage
• Mental Health Employee Assistance Program
• Paid Parental Leave
• Pet Insurance
• Flexible Work Hours
• Onsite Gym (DC)
• Gym Discount (San Diego)
• Free Parking
• Competitive Compensation
• Stock Benefits
• 401K Services and Match

Excellent communication skills with the ability to present insights clearly to cross-functional stakeholdersStrong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teamsFamiliarity with AI-enabled analytics, content optimization, or marketing workflow toolsExperience managing or supporting paid social, paid audience growth, or digital acquisition campaignsProficiency with analytics, reporting, and dashboarding toolsStrong understanding of audience segmentation, channel performance, testing, and growth metricsExperience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related fieldStrong analytical skills with the ability to translate data into actionable recommendationsExperience in aerospace, defense, national security, advanced technology, or B2B technologyExperience with social listening, community intelligence, or creator/influencer analysis toolsExperience building executive-ready dashboards or recurring performance reporting systems