Director, Paid Media & MarTech Growth

The Shield Co Management, LLC; West Valley City (UT); On-site; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) plan with employer matching

Open PTO policy

In-office work model (5 days a week)

Job summary

The Shield Co. Management, LLC is seeking a Director of Paid Marketing & MarTech to own the paid customer acquisition engine.

You will set strategy, drive execution and the P&L across paid search, social, display, and more, while hands-on building campaigns and partnering with sales. You will manage an eight-figure annual budget, shape the MarTech stack, measure performance, and optimize CAC, ROAS, and lead volume.

Qualifications

• 4+ years in affiliate or partner marketing with hands-on results.
• Experience scaling an affiliate program from scratch or from a basic state.
• Fluent with major affiliate networks or SaaS platforms (Impact, CJ, Awin, etc.).
• Track record negotiating favorable terms with publishers and meeting CAC/ROAS targets.
• Experience with lead generation or performance partnerships (host/post, pay per call).
• Existing publisher/review site relationships or ability to build one via cold outreach.
• Strong analytical skills for payouts, margins, partner quality and data-driven decisions.
• Self-starting, highly responsive, and comfortable representing the brand externally.

Responsibilities

• Own strategy, execution, and P&L for all paid channels: paid search, paid social, display and video, Local Services Ads, retargeting, direct mail testing.
• Manage an eight-figure annual working media budget with CAC, ROAS, and lead-volume targets by channel.
• Oversee MarTech stack end-to-end: tag management, web analytics, call tracking, experimentation and marketing automation.
• Design measurement with offline conversions, value-based bidding and incrementality testing.
• Lead lifecycle marketing: email and SMS nurture programs on a modern automation platform.
• Hire and develop paid media and lifecycle specialists; manage agency/vendor relationships.
• Collaborate daily with National Inside Sales on speed to lead and lead quality feedback.
• Drive creative testing velocity: briefs, ad copy, landing pages, and CRO partnerships.
• Forecast and report paid lead and sales volume with weekly spend, CAC, and ROAS updates.

Skills

Paid media strategy

P&L ownership

Analytics

Team leadership

Publisher negotiations

Affiliate networks

Campaign optimization

Tools

Impact

CJ Affiliate

Awin

Partnerize

ShareASale

Rakuten Advertising

Everflow

Job description

The Shield Co. Management, LLC is seeking a Director of Paid Marketing & MarTech to own the paid customer acquisition engine.

You will set strategy, drive execution and the P&L across paid search, social, display, and more, while hands-on building campaigns and partnering with sales. You will manage an eight-figure annual budget, shape the MarTech stack, measure performance, and optimize CAC, ROAS, and lead volume.