Marketing Manager, Audience Growth (R5967)

Shield; San Mateo (CA); On-site; USD 130,000 - 190,000; Full time

Job summary

Shield AI is seeking a Marketing Manager to drive audience growth across first-party social channels and third-party communities. You will build growth models, identify scalable opportunities, and manage paid-growth levers while partnering with communications, social, field marketing, and video teams to expand reach, engagement, and influence.

You will analyze LinkedIn, X, Instagram, YouTube, Reddit, and other communities, develop segmentation, and deliver dashboards and action-oriented insights

Qualifications

• 3+ years in growth marketing, digital marketing analytics, audience development, or related field.
• Experience analyzing performance across LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
• Proficiency with analytics, reporting, and dashboarding tools.
• Strong understanding of audience segmentation, channel performance, testing, and growth metrics.
• Excellent communication skills with cross-functional stakeholders.

Responsibilities

• Own audience growth analysis across Shield AI’s social channels.
• Analyze third-party audience behavior across platforms like Reddit and YouTube.
• Build audience segmentation frameworks to identify priority personas.
• Partner with Social and Communications teams to inform content strategy.
• Manage paid-growth levers and budget to accelerate acquisition and engagement.
• Track and report on growth metrics across channels.
• Identify communities, creators, and distribution opportunities relevant to Shield AI.
• Develop dashboards, reports, and recommendations translating data into growth actions.
• Support testing across creative, copy, targeting, channels, and formats.
• Monitor platform trends and audience behavior shifts to inform strategy.

Skills

Growth marketing

Social analytics

Paid social

Data storytelling

Cross-functional collaboration

Dashboarding

Job description

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description:

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This individual contributor role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.

What you'll do:

Audience Growth & Analytics

• Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube.
• Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums.
• Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities.
• Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence.
• Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.
• Track and report on audience growth, engagement, conversion, and retention metrics across channels.
• Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products.
• Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders.
• Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement.
• Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy.

Required qualifications:

• 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
• Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
• Proficiency with analytics, reporting, and dashboarding tools.
• Strong understanding of audience segmentation, channel performance, testing, and growth metrics.
• Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders.
• Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams.

Preferred qualifications:

• Experience in aerospace, defense, national security, advanced technology, or B2B technology.
• Experience with social listening, community intelligence, or creator/influencer analysis tools.
• Experience building executive-ready dashboards or recurring performance reporting systems.

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

130000 - 190000 USD a year