Growth Marketing Lead, AI-Driven PLG/SLG

Vendelux; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Vendelux is seeking a Growth Marketing Lead to own and scale our marketing-led pipeline and product-led growth strategy from our New York headquarters. You will drive an acquisition engine across digital, ABM, field amplification, and PLG channels, partnering with Sales and Product Marketing to align full-funnel activities.

The ideal candidate has 10+ years in B2B SaaS growth, proven SLG and PLG success at Series B/C level, and hands-on experience with HubSpot, Google Ads, and LinkedIn Campaign

Qualifications

• 10+ years in B2B SaaS growth or demand generation.
• Experience scaling Series B/C companies.
• Experience with SLG, PLG, mobile app growth, freemium products, or self‑serve acquisition strongly preferred.
• Experience owning or influencing user acquisition, activation, retention, and conversion metrics.
• Proficient in HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
• Familiarity with App Store acquisition, mobile attribution, lifecycle marketing, or product analytics tools is a plus.
• Proficient in using AI tools to automate and build content, with an interest in using AI to constantly improve outcomes.
• Strategic thinker with a builder’s mindset who thrives in fast‑paced, high‑ownership environments.
• Strong understanding of funnel metrics, attribution models, and campaign analytics for performance optimization.
• Ability to design segmentation strategies and personalization frameworks at scale.
• Familiarity with CRM systems, marketing automation tools, product analytics platforms, and reporting dashboards.

Responsibilities

• Own and execute global demand generation strategy across paid media, email, content, SEO, ABM, events, and PLG channels to drive awareness, user acquisition, lead generation, and pipeline growth.
• Own growth KPIs for Vendelux's mobile app, including acquisition, activation, engagement, retention, and conversion, and develop programs to scale app adoption.
• Build and optimize PLG acquisition and lifecycle programs across paid, organic, referral, in‑product, App Store, and lifecycle channels.
• Partner with Product and Product Marketing to identify friction in the user journey, improve activation and retention, and turn product usage signals into engagement opportunities.
• Develop and operationalize the marketing funnel: establish goals, metrics, and reporting across adoption, lead, and opportunity stages.
• Improve conversion rates across the marketing and product‑led funnel.
• Build and scale ABM programs delivering personalized engagement for target accounts.
• Work with Events & Community to amplify content campaigns and drive adoption around key industry events.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Build and operate AI‑assisted workflows across content creation, SEO, rapid campaign iteration, and personalization.

Skills

Growth marketing

Demand generation

B2B SaaS

Series B/C scaling

PLG growth

Mobile app growth

AI tooling

HubSpot

LinkedIn Campaign Manager

Google Ads

Tools

HubSpot

Google Ads

Google Tag Manager

LinkedIn Campaign Manager

Meta Ads

Job description

Vendelux is seeking a Growth Marketing Lead to own and scale our marketing-led pipeline and product-led growth strategy from our New York headquarters. You will drive an acquisition engine across digital, ABM, field amplification, and PLG channels, partnering with Sales and Product Marketing to align full-funnel activities.

The ideal candidate has 10+ years in B2B SaaS growth, proven SLG and PLG success at Series B/C level, and hands-on experience with HubSpot, Google Ads, and LinkedIn Campaign