Remote VP of Growth Marketing - AI-Driven Demand & Growth

HubSpot; Cambridge (MA); Hybrid; USD 306,000 - 490,000; Full time

Job summary

HubSpot is seeking a VP of Growth Marketing to lead the next evolution of our growth strategy as AI reshapes how people discover, research, evaluate, and buy software. You’ll own organic search and AI visibility strategy, performance marketing, emerging channels, and growth experiments for SMB and upmarket customers.

This is a hands-on leadership role where you’ll build and lead a global growth team, partner across Marketing, Product, Sales, Data, and Finance, and translate buyer behavior shifts

Qualifications

• Experience leading growth in B2B SAAS.
• Ability to identify emerging channels and test quickly.
• Strong understanding of search and paid acquisition.
• Strategic thinker with operator execution skills.
• Ability to lead cross-functional teams.

Responsibilities

• Own HubSpot's growth strategy across paid, organic, AI, and emerging channels.
• Reinvent search and AI discovery to protect and grow organic position.
• Transform performance marketing with data-driven measurement and AI.
• Turn growth insights into product opportunities with Product.
• Build and lead an exceptional growth organization and culture.

Job description

HubSpot is seeking a VP of Growth Marketing to lead the next evolution of our growth strategy as AI reshapes how people discover, research, evaluate, and buy software. You’ll own organic search and AI visibility strategy, performance marketing, emerging channels, and growth experiments for SMB and upmarket customers.

This is a hands-on leadership role where you’ll build and lead a global growth team, partner across Marketing, Product, Sales, Data, and Finance, and translate buyer behavior shifts