Growth Marketer at Vendelux

Feedinkoo; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Vendelux is looking for a Growth Marketer based in the United States to enhance our outbound marketing efforts. The role involves optimizing our outbound engine with data-driven strategies and launching innovative growth campaigns.

The ideal candidate will have 3-5 years of B2B SaaS experience, strong copywriting skills, and familiarity with CRM tools like HubSpot. Join us in a fast-paced startup environment where you can make a significant impact!

Qualifications

• 3-5 years of experience in growth marketing at a B2B SaaS startup with a sales-led growth motion.
• Strong skills in A/B testing and data analysis.
• Experience creating high-converting marketing assets.

Responsibilities

• Optimize outbound engine combining event data and messaging.
• Manage full-funnel outbound initiatives from lead sourcing to analytics.
• Launch GTM campaigns to validate new ICPs and channels.

Skills

Growth marketing

Data-driven mindset

Copywriting skills

HubSpot proficiency

Basic design skills

Tools

A/B testing tools

CRM tools

Job description

Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world‑class brands, event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends.

We are a SeriesA SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high‑growth companies find the highest ROI events, conferences and trade shows to attend and sponsor. We have built an AI‑powered platform that customers describe as an event marketer’s dream.

Vendelux was founded in 2021, and our recent $14million SeriesA was led by FirstMark, whose portfolio includes companies like Shopify, Pinterest, Discord, Airbnb, DraftKings, Carta and Justworks (amongst others). Our leadership team includes alumni from Shutterstock, Bain, ZoomInfo, Zulily, NewtonX and Compass.

Responsibilities

• Around half of the focus of this role will be on putting together + optimizing our outbound engine that combines Vendelux’s leading event data, intent data, and constantly refined / tested messaging.
• Outbound Ownership – manage and help architect full‑funnel outbound system – from lead sourcing and enrichment to sequencing and analytics.
• Own existing outbound tools and suggest/test new tools.
• Build hyper‑personalised outbound workflows using event attendee data, intent data, ICP filters, and dynamic segmentation.
• Identify what messaging and triggers drive demos and meetings.
• Continuously A/B test subject lines, CTAs, timing, personas, and content.
• Report on outbound performance (demos booked, conversion rates, show rates, pipeline influenced).
• Pull and analyze data to uncover trends across event performance, outbound conversion, and buyer intent.

Growth Marketing / Demand Generation

• Launch and track creative GTM campaigns to validate new ICPs, messages, and channels.
• Create high‑converting landing pages and interactive tools or demos.
• Build viral tools or shareable components that drive organic acquisition through word‑of‑mouth.
• Leverage LinkedIn organic & paid to grow brand and eventually inbound interest in Vendelux.
• Continuously research new tools, platforms, and frameworks for growth.
• Help use our website as a performance channel, optimizing for conversion, experimenting with messaging, creating campaigns, and scaling what works.

Who You Are

• 3‑5 years of experience as a successful growth marketer at a B2B SaaS seed or seriesA startup with a sales‑led growth motion; PLG experience is useful as well but must have SLG experience with products with at least $20K ACV.
• You have a data‑driven mindset and experience running A/B tests and interpreting results.
• You have strong copywriting skills and understand how messaging impacts virality and conversion.
• You’re comfortable with basic design skills and can create visually appealing assets without always needing a designer.
• You thrive in a fast‑paced, high‑trust startup environment.
• You’ve been an early‑stage employee at a startup and understand how to prioritize for maximum impact.
• Fluent in using HubSpot as a CRM / reporting tool.
• You’re scrappy, decisive, and ready to pivot based on real‑time feedback.
• Experienced with AI tools and have the mindset to always test and integrate new tools.
• Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non‑traditional backgrounds.

Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.