Growth Marketing Lead — AI-Driven Paid Acquisition

C2 Education; Johns Creek (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

C2 Education is seeking a Senior Manager of Performance Marketing to own and optimize our paid acquisition engine. You will lead day-to-day paid media across search, social, display, and video while building measurement systems to connect marketing activity to enrollments and inquiries.

You will partner with analytics, creative, and local marketing teams to translate insights into scalable campaigns, tests, and automation.

Qualifications

• Seven+ years of progressively responsible experience in performance or growth marketing.
• Hands-on experience managing paid search and paid social campaigns with meaningful budgets.
• Strong working knowledge of advertising, analytics, measurement, and testing platforms.
• Experience designing and interpreting structured marketing experiments.

Responsibilities

• Manage day-to-day execution and optimization of paid acquisition programs across channels.
• Build and maintain campaign structures, audiences, bidding strategies, budgets, and creatives.
• Develop a testing pipeline to optimize landing experiences and in-channel creative executions.
• Ensure tracking accuracy, brand safety, privacy, and compliance.
• Provide analytics and forecasting to guide senior marketing leadership.

Skills

Performance marketing

Analytics

Experimentation

Conversion optimization

AI-enabled marketing

Paid media management

Budget optimization

Measurement & attribution

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, analytics, economics, or communications

Equivalent combination of education and experience

Tools

Google Ads

Facebook/Meta Ads

Display networks

Analytics platforms

A/B testing tools

Job description

C2 Education is seeking a Senior Manager of Performance Marketing to own and optimize our paid acquisition engine. You will lead day-to-day paid media across search, social, display, and video while building measurement systems to connect marketing activity to enrollments and inquiries.

You will partner with analytics, creative, and local marketing teams to translate insights into scalable campaigns, tests, and automation.