Paid Acquisition Specialist — Hybrid, Equity Eligible

campus; United States; Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) match

Equity grant

Hybrid work schedule

Job summary

Campus is building a strong marketing function to drive student acquisition. This Sr. Performance & Lifecycle Marketing role will hands-on manage paid campaigns on Meta and Google, pull reports, optimize campaigns, and cross-functionally coordinate across teams to support enrollment goals.

Expect heavy use of AI tools, data-driven decisions, and fast-paced execution. Ideal candidates bring 3+ years in paid social/search, GA4 proficiency, and a track record of translating data into actionable ad

Qualifications

• 3+ years of hands-on experience managing paid social and paid search campaigns.
• Ability to translate paid social learnings into ad ideas for brand/creative teams.
• Strong working knowledge of GA4; capable of creating reports and interpreting data.
• Experience with conversion tracking and optimizing the funnel.
• Comfortable working with data and turning numbers into recommendations.

Responsibilities

• Manage and optimize paid campaigns for select programs across paid social and paid search.
• Pull and interpret campaign performance data; surface insights and collaborate with creative and lifecycle teams on testing, targeting, and budgeting.
• Coordinate with lifecycle and social teams to support enrollment and application goals.
• Contribute to GTM media plans for new programs.
• Identify opportunities across the funnel to improve conversion rates.

Skills

Paid social

Paid search

GA4 reporting

Conversion tracking

Data analysis

Cross-functional collaboration

Detail oriented

Tools

Meta Ads Manager

Google Ads

Job description

Campus is building a strong marketing function to drive student acquisition. This Sr. Performance & Lifecycle Marketing role will hands-on manage paid campaigns on Meta and Google, pull reports, optimize campaigns, and cross-functionally coordinate across teams to support enrollment goals.

Expect heavy use of AI tools, data-driven decisions, and fast-paced execution. Ideal candidates bring 3+ years in paid social/search, GA4 proficiency, and a track record of translating data into actionable ad