Growth Director: AI-Powered Performance Marketing

Education First; Cambridge (MA); Ibrido; USD 175.000 - 205.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) match on contributions

Paid vacation and holidays

Medical, dental, vision coverage

Descrizione del lavoro

Education First is seeking a Senior Director of Performance Marketing to own and scale our largest growth channels—Paid Media, Ecommerce, and CRM. You will build an AI-enabled growth engine while defining how AI is embedded across marketing workflows, from insights to creative production to campaign execution.

You will forecast, plan, and allocate multi-million-dollar investments across channels, lead paid media across Meta, Google, and TikTok, and drive lifecycle marketing with CRM to improve

Competenze

• 10+ years in performance or growth marketing with a track record of owning and scaling large budgets.
• 3+ years of experience managing high-performing digital marketing teams.
• Deep hands-on experience across paid social, paid search, and digital acquisition channels.
• Proven ability to develop and execute full-funnel marketing strategies beyond lower-funnel optimization.
• Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation).
• Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations.
• Experience building and leading high-performing teams in fast-paced, data-rich environments.
• Excellent communication skills and ability to influence across teams.

Mansioni

• Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels.
• Lead and scale paid media (Meta, Google, TikTok, and emerging platforms).
• Own onsite conversion strategy and roadmap in partnership with Ecommerce.
• Drive lifecycle marketing strategy across CRM, improving repeat rate and LTV.
• Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion.
• Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance.
• Use AI across Growth to improve decision making, insights generation, creative production, campaign execution, and performance optimization.
• Redesign workflows and tooling to increase speed and enable a high-output, test-and-learn culture.
• Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis).
• Translate performance data into clear, actionable insights that inform strategy and cross-functional decision-making.
• Partner cross-functionally with Product, Creative, and Analytics to align on roadmap, conversion optimization, and execution.
• Build and execute a robust testing roadmap across creative, targeting, and platform optimization.
• Identify and scale new channels, betas, and growth opportunities.
• Lead a high-performing Growth organization, setting clear accountability, operating rhythms, and performance standards.

Conoscenze

Strategic leadership

Analytics

Budget management

Cross-functional collaboration

AI in marketing

Forecasting

Campaign optimization

Lifecycle marketing

Team management

Data-driven decision making

Strumenti

Meta Ads

Google Ads

TikTok Ads

CRM tooling

Descrizione del lavoro

Education First is seeking a Senior Director of Performance Marketing to own and scale our largest growth channels—Paid Media, Ecommerce, and CRM. You will build an AI-enabled growth engine while defining how AI is embedded across marketing workflows, from insights to creative production to campaign execution.

You will forecast, plan, and allocate multi-million-dollar investments across channels, lead paid media across Meta, Google, and TikTok, and drive lifecycle marketing with CRM to improve