Growth Marketing Lead — AI‑Driven Acquisition & Growth

Kindredventures; United States; On-site; USD 144,000 - 176,000; Full time

Job summary

CoinTracker is a fully distributed team building AI-native growth systems for our crypto tax and portfolio tools.

As Growth Marketing Lead, you will own paid acquisition end-to-end, design AI-powered workflows, and collaborate with creative teams to produce high-performing campaigns.

You’ll ship systems that automate attribution, lifecycle engagement, and content generation, measuring impact across channels and driving incremental growth.

Qualifications

• Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company.
• Think in systems and loops, not tasks and tickets.
• Have shipped systems in production, not demos.
• Have written copy and produced creative that actually performs.
• Own attribution and the read on what's working.
• Are fluent across the modern AI stack without being religious about any of it.
• Experiment fast and cheap with tight feedback loops.
• Operate hands-on, ship work yourself.
• Move in days and weeks, not quarters.

Responsibilities

• Own paid acquisition end-to-end. Strategy, targeting, budget, creative briefs, measurement.
• Design and ship AI-native systems that compound; connect tools, data, and actions into one operating system.
• Write, produce, and test direct-response creative; generate with AI tools and contractor designers.
• Oversee SEO and content; partner with agency and in-house teams to turn organic into a compounding acquisition channel.
• Partner closely with lifecycle; coordinate dormant reactivation, retargeting, and year-round engagement.
• Define and own the attribution model; defend it and update as the business shifts.
• Own the outcome, full-funnel; scope it and ship it; the team unblocks and accelerates.

Skills

Performance marketing

Growth

Marketing engineering

Systems thinking

AI fluency

Job description

CoinTracker is a fully distributed team building AI-native growth systems for our crypto tax and portfolio tools.

As Growth Marketing Lead, you will own paid acquisition end-to-end, design AI-powered workflows, and collaborate with creative teams to produce high-performing campaigns.

You’ll ship systems that automate attribution, lifecycle engagement, and content generation, measuring impact across channels and driving incremental growth.