Growth Marketing Lead — AEC Proposals & Website

Construction Material Testing; Rio Rancho (NM); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, drive technical SEO, and manage the qualifications package, project sheets, resumes, and proposal templates. You will build a content calendar with engineers to publish technical articles, project stories, and case material, and run campaigns across email, LinkedIn, and events for new markets.

The role emphasizes measurable outcomes: website inquiries, lead quality, and timely proposals, with brand consistency

Qualifications

• 5+ years in B2B marketing, with at least 2 in AEC/construction/engineering/industrial services
• Hands-on with a modern website stack, search analytics, and a CRM
• Writes clean, specific copy
• Has built proposals or qualifications packages for professional services pursuits
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates
• Produce the content calendar with engineers for technical articles, project stories, and case material
• Run campaigns (email, LinkedIn, events, direct outreach) for new markets and report results monthly
• Keep brand, messaging, and claims accurate across every public channel
• Weekly workflow includes: numbers review, content production, outreach list building, and timely proposals.

Skills

B2B marketing

Website analytics

Copywriting

Proposals/ qualifications

Calendar management

Tools

Google Analytics

CRM (HubSpot/Salesforce)

SEO tools

Content Management System

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, drive technical SEO, and manage the qualifications package, project sheets, resumes, and proposal templates. You will build a content calendar with engineers to publish technical articles, project stories, and case material, and run campaigns across email, LinkedIn, and events for new markets.

The role emphasizes measurable outcomes: website inquiries, lead quality, and timely proposals, with brand consistency