Marketing Lead: Website & Proposals for AEC Growth

Construction Material Testing; Baton Rouge (LA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a marketing manager to own the website, SEO, and local listings, and to manage the qualifications package and proposal templates. You will collaborate with engineers to create technical content and case material, and run multi-channel campaigns to open new markets.

The role emphasizes measurable outcomes, with a bonus tied to lead and proposal targets and travel to job sites as needed. Experience in professional services is essential.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar with engineers for technical articles, stories, and case material.
• Run campaigns for the markets the company is opening and report results monthly.

Skills

B2B marketing

Website analytics

Copywriting

Proposal development

Tools

CRM

Modern website stack

Job description

Construction Material Testing seeks a marketing manager to own the website, SEO, and local listings, and to manage the qualifications package and proposal templates. You will collaborate with engineers to create technical content and case material, and run multi-channel campaigns to open new markets.

The role emphasizes measurable outcomes, with a bonus tied to lead and proposal targets and travel to job sites as needed. Experience in professional services is essential.