Marketing Lead for Proposals, SEO & Growth (B2B AEC)

Construction Material Testing; Bismarck (ND); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and qualifications library, while coordinating content calendars and outreach campaigns. You will work closely with engineers to generate technical articles and project stories that support new market expansions.

You will develop and maintain the proposal templates and qualification packages, ensuring messaging is accurate across all public channels and aligned with business development goals.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy and has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, report results monthly.
• Keep brand, messaging, and claims accurate across every public channel.

Skills

B2B marketing

Website & SEO

Copywriting

Content calendar

Tools

CRM

Web analytics

Job description

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and qualifications library, while coordinating content calendars and outreach campaigns. You will work closely with engineers to generate technical articles and project stories that support new market expansions.

You will develop and maintain the proposal templates and qualification packages, ensuring messaging is accurate across all public channels and aligned with business development goals.