AEC Marketing Lead: Proposals, SEO & Growth

Construction Material Testing; Fayetteville (NC); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Travel to job sites

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, manage the qualifications library, and drive content and campaigns that generate conversations for business development. You will collaborate with engineers to produce technical articles, project stories, and case material, while maintaining consistent brand messaging.

The role emphasizes hands-on marketing leadership in a growing firm expanding into new markets, with a focus on measurable

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and meet deadlines.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar with engineers who have knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, report results monthly.
• Keep brand, messaging, and claims accurate across every public channel.

Skills

B2B marketing

Website analytics

CRM

Copywriting

Proposals/qualifications

Calendar management

Campaign management

Tools

CRM software

SEO tools

CMS/website stack

Job description

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, manage the qualifications library, and drive content and campaigns that generate conversations for business development. You will collaborate with engineers to produce technical articles, project stories, and case material, while maintaining consistent brand messaging.

The role emphasizes hands-on marketing leadership in a growing firm expanding into new markets, with a focus on measurable