Growth Marketing Lead

GPTZero; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading startup in AI detection is seeking a Growth Marketing Lead to drive customer acquisition and marketing strategies. This role involves leading creative campaigns, collaborating with influencers, and utilizing data-driven insights to scale effective marketing efforts. Join a mission-driven team focused on improving AI literacy and integrity.

Benefits

Growth mentorship with top-tier mentors

Stipends for health and wellness

Fully covered meals

Semi-annual retreats

Qualifications

• 2-5+ years of experience in growth or performance marketing.
• Proficient in various marketing strategies and tools.
• Data-driven with analytical skills.

Responsibilities

• Lead new customer acquisition through campaigns.
• Collaborate with influencers and manage agency partnerships.
• Combine creative instincts with data-driven strategies.

Skills

Growth Marketing

Performance Marketing

Paid Social

Paid Search

Influencer Marketing

Content Marketing

Affiliate Marketing

SEO

SEM

Data Analysis

Tools

Google Analytics

Amplitude

A/B Testing Tools

HubSpot

Job description

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About GPTZero

GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.

What You’ll Own

• Top-of-funnel growth: Lead new customer acquisition through creative campaigns and performance marketing.
• Influencer strategy: Collaborate with TikTok creators and expand our influencer program.
• Agency partnership: Work with our elite ad agency, managed by the head of growth at DuckDuckGo, handling significant ad spend.
• Toolstack: Use the latest AI and marketing tools to launch A/B tests and experiment continuously.
• Creative meets analytics: Combine creative instincts with a data-driven mindset to scale effective strategies.

Who You Are

• 2–5+ years of experience in growth or performance marketing, ideally at a fast-growing startup.
• Proficient in Paid Social, Paid Search, Retargeting, Influencer, Content, and Affiliate marketing.
• Familiar with SEO/SEM strategies, customer lifecycle, and activation flows.
• Data-driven: Experienced with tools like Google Analytics, Amplitude, and A/B testing.
• Fast and creative: Able to think quickly and execute high-velocity campaigns.
• Goal-oriented: Eager to own and grow a significant metric.

Bonus Points

• Experience in video marketing or scaling video campaigns.
• Knowledge of CRM and email marketing tools like HubSpot.

Join Us

• One of New York’s fastest-growing startups, from $2M to over $10M ARR in under a year.
• In-person team based at Union Square (33 Irving Pl).
• A mission-driven company blending deep tech with efforts to improve AI literacy and integrity.

Benefits

• Growth mentorship with top-tier mentors and live strategy sessions.
• Stipends for health and wellness.
• Fully covered meals.
• Semi-annual retreats (e.g., skiing, salsa dancing, exclusive mansion stay).

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information, and Media