Head of Growth Marketing

Patlytics, Inc.; New York (NY); Hybrid; USD 80,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a Head of Growth Marketing to lead user acquisition and revenue growth efforts. This role is pivotal as the first in-house marketing hire, shaping growth strategies and optimizing the marketing funnel. The ideal candidate will possess deep expertise in AI/LLMs and a strong data-driven mindset, thriving in a fast-paced startup environment. You'll collaborate with various teams to align on go-to-market strategies while fostering a culture of experimentation. Join a passionate team dedicated to driving meaningful change in the IP industry, with ample opportunities for personal and professional development.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Hybrid work environment

Professional development opportunities

Competitive compensation

Equity grants

Qualifications

• 5+ years of experience in growth marketing, preferably in B2B/SaaS.
• Strong analytical skills with experience in growth analytics tools.

Responsibilities

• Drive marketing initiatives tailored to the IP industry.
• Develop and execute innovative growth marketing strategies.

Skills

Growth Marketing

Data Analysis

AI/LLMs

Digital Marketing

Performance Marketing

Lifecycle Marketing

Communication Skills

Leadership Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Growth Analytics Tools

Job description

Head of Growth Marketing

About Patlytics

Patlytics is the leading suite of AI-powered patent workflow solutions that operates at a global scale. Patlytics develops algorithms with the latest LLM technology that have been curated by leading professionals in the patent space.

We have exciting plans for growth this year and are scaling our team quickly. We are backed by top tier venture capital funds in Silicon Valley and believe in the power of exceptional talent. Our platform provides IP intelligence, insights, and diverse data sources in a single platform for navigating the complexities of global intellectual property workflows. Our world class team includes lawyers, technical and non-technical talent from work environments such as tier one venture capital firms, Google, Yelp, Square, Facebook, Udemy, Latham & Watkins, and Uber.

If you're ready to challenge yourself, collaborate with the best minds in the field, and drive meaningful change, then we invite you to explore career opportunities with us.

The Role

We’re seeking a dynamic and results-oriented Head of Growth Marketing to lead and scale our user acquisition and revenue growth efforts. The ideal candidate will have deep expertise in AI/LLMs, a strong data-driven mindset, and a passion for experimentation. As the first in-house marketing hire, you’ll play a critical role in shaping our growth strategy, driving demand, and optimizing the marketing funnel to accelerate customer acquisition and retention.

You will:

• Drive marketing initiatives tailored to the IP industry, ensuring strategies align with market dynamics and customer needs.

• Develop and execute innovative growth marketing strategies to drive user acquisition, engagement, and retention.

• Foster a culture of experimentation, continuously testing new channels, messaging, and tactics to optimize conversion rates and CAC.

• Collaborate cross-functionally with Sales, Product, and Executive teams to ensure alignment on go-to-market strategies and audience targeting.

• Manage and scale paid and organic marketing initiatives across multiple platforms.

• Establish and refine key marketing metrics, implementing robust tracking and reporting systems to assess campaign effectiveness and ROI.

• Leverage data and analytics to identify opportunities for growth and drive strategic decision-making.

• Develop and oversee the marketing budget, ensuring efficient allocation of resources for maximum impact.

You have:

• Minimum of 5 years of experience in growth marketing, preferably in B2B/SaaS with a focus on AI/LLMs.

• A proven track record of driving revenue growth, demand generation, and pipeline expansion.

• Strong analytical skills with experience leveraging growth analytics tools to optimize marketing efforts.

• A deep understanding of digital marketing, performance marketing, and lifecycle marketing strategies.

• Knowledge of the IP industry and its market dynamics is essential.

• The ability to thrive in a fast-paced startup environment and adapt quickly to changing market conditions.

• Excellent communication, leadership, and collaboration skills to drive cross-functional initiatives.

We offer:

• Medical, Dental, Vision, and 401(k)

• Hybrid work environment (open to remote pending location), while staying connected with a passionate and talented team

• Wide range of opportunities for personal and professional development

• Competitive compensation and equity grants