[Hiring] Growth Marketing Lead @Genesis

Genesis; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Growth Marketing Lead to drive user acquisition and engagement through strategic marketing initiatives. This role offers the chance to blend analytical skills with creative execution, leading a team to explore and optimize various growth channels. With a focus on organic growth strategies and a collaborative environment, you'll have the opportunity to make a significant impact on the company's mission to redefine language education. Enjoy flexible work options, comprehensive benefits, and a culture that fosters personal and professional growth.

Benefits

Flexible work schedule

20 paid vacation days per year

Unlimited sick days

Medical insurance coverage

Mental health support

Employee discounts

Access to electronic library

Paid online courses

Team-building activities

Qualifications

• 3+ years of experience in growth or product marketing roles.
• Familiar with PLG models and organic growth strategies.
• Strong technical and creative skills with data tools.

Responsibilities

• Lead non-paid growth strategy including SEO and partnerships.
• Design and execute organic growth initiatives.
• Optimize user experience and build a culture of experimentation.

Skills

Growth Marketing

SEO

ASO

CRM

Data Analysis

A/B Testing

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Amplitude

Google Analytics

Tableau

Firebase

Job description

May 08, 2025 - Genesis is hiring a remote Growth Marketing Lead. Location: Ukraine.

AtPromova, we're redefining language education tomake itaccessible, personal, and effective for today's fast-paced world. Our growing team of150+ professionalsisonamission toconnect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

Weblend AI-driven innovation with human expertise tocreate tools that help people speak with confidence, embrace new cultures, and truly belong inany language. Aspart ofour team, you'll make areal impact, work inanenvironment built oncare, quality, and creativity, and grow alongside acommunity that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova ismore than aworkplace— it's amovement.

Currently, weare looking for a Growth Marketing Lead to own and scale our marketing mix, which includes organic, affiliate, influencer, CRM, brand, and partnerships. This role uniquely combines strategic thinking, analytical excellence, and creative execution. You'll lead cross-functional initiatives, run growth experiments, and build the infrastructure to fuel user acquisition, engagement, and monetisation.

You'll work closely with product, design, data, engineering, and brand teams to build frictionless growth engines and discover scalable channels that align with our product, market, and mission.

YOUR AREA OFIMPACT:

• Own and lead our non-paid growth strategy: SEO, ASO, partnerships, CRM, affiliate, influencer, referrals, and our internal 18M user database.
• Develop and refine product-channel fit strategies, continually evaluating ROI across acquisition streams.
• Design and execute breakthrough organic growth initiatives — from discoverability to brand storytelling and partnerships.
• Lead touchless CRM nurturing funnels, monetization experiments, and lifecycle campaigns that boost retention and revenue.
• Optimize the New User Experience (NUX) — from first click to first success — by identifying friction points and improving onboarding.
• Build and scale a culture of experimentation with a solid testing and reporting framework across all channels.
• Leverage data to drive advanced segmentation and personalization, ensuring the right message reaches the right user.
• Champion the use of MarTech tools, both in-house built, and external, to enhance operational efficiency.
• Build, mentor, and lead a team to accelerate long-term growth.

ABOUT YOU:

• 3+ years of experience in growth, product marketing, or performance roles — with at least 1 year leading initiatives or teams.
• Deeply familiar with PLG models and organic growth strategies (SEO, ASO, partnerships, etc.).
• Think in experiments and love to run A/B tests, iterate, and learn fast.
• Understand how to design, measure, and optimize across full funnels — from acquisition to monetization.
• Bring strong technical & creative skills—able to work with data (Amplitude, GA, Tableau, Growthbook, Firebase) and influence design, copy, and UX.
• Have a collaborative mindset and experience working cross-functionally with marketing, product, design, and engineering teams.
• Have spoken English - Upper-Intermediate+.

WILL BE A PLUS:

• Experience in EdTech, mobile-first, or subscription-based products.

CORPORATE BENEFITS:

Growth—offered tohelp develop your skills, advance your career, and reach your full potential: compensation for additional training atexternal events and seminars; access toalarge electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club and access toPromova Premium.

Wellbeing—offered tosupport your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20paid vacation days per year; anunlimited number ofsick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

Fun&Activities—offered tofoster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

INTERVIEW PROCESS:

• Pre-screen with Recruiter (40 minutes)
• Interview with Head ofMarketing Growth (1,5hour)
• Case Study & Discussion
• Bar-raising (1hour)

Ifyou're ready tohelp reimagine language learning for today's world, let's doittogether!