Head of Growth Marketing (ATL or Remote)

Rainbook Holdings, Inc.; Atlanta (GA); Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a dynamic digital marketing professional to lead user acquisition strategies and drive growth. In this pivotal role, you will own the strategy and execution of marketing campaigns, leveraging data-driven insights to optimize performance. You will have the opportunity to develop creative strategies, manage relationships with affiliates, and directly impact the company's trajectory. With a competitive salary and meaningful equity, this role offers the potential for career advancement into a CMO position. Join a passionate team and make a significant impact in a fast-growing environment.

Benefits

Competitive Salary

Equity Opportunities

Impactful Role

Growth Potential

Qualifications

• 5+ years of digital marketing experience with a focus on user acquisition.
• Ability to analyze attribution and funnels effectively.

Responsibilities

• Own strategy and execution for user acquisition campaigns.
• Manage budget, reporting, and content across platforms.

Skills

Digital Marketing

Data Analysis

Creative Strategy

Communication

Team Collaboration

Tools

Google Tag Manager (GTM)

Analytics Tools

Job description

Who We Are:

Rainbook provides investors with an unbiased review of their financial advisor. After clients connect their account and answer a few questions, Rainbook's Advisor Analyzer generates the Advisor Score. Looking at six factors, clients are now able to understand the strengths and weaknesses of their advisor relationship. Investors can use this information to strengthen their relationship or choose to be matched with a new advisor on the Rainbook Advisor Network.

Who You Are:

• Ownership: Take pride and ownership in your work.
• Data-driven: Ability to follow the numbers to drive efficient campaigns.
• Creative: Thoughtful campaigns to grow our client base.
• Prioritization: You’re quick, but don’t hurry. Ability to prioritize and move quickly.
• Team player: Eager to help all stakeholders and drive success for the entire team.
• Communication: Excellent communication skills, can talk the talk and walk the walk.

Responsibilities:

1. Own strategy and execution
2. Set goals, run experiments, manage budget and reporting
3. Develop creative strategies to drive user acquisition
4. Manage on-site and off-site content
5. Manage relationships with affiliates

Requirements:

• 5+ years of digital marketing experience
• Experience building and scaling high-growth user acquisition strategies
• Ability to set up and analyze attribution/funnels, GTM, and analytics
• Bonus: Experience with a fast-growing startup

The Opportunity:

• Competitive salary and meaningful equity
• Ground-floor Rainbook team member, directly impacting the company's trajectory
• Potential to grow into a CMO role and build out the marketing team