Growth Marketing Lead

Ideogram; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Growth Marketing Lead, where you'll shape the marketing strategy for an innovative AI platform. This role offers a unique chance to be the first marketing hire in a fast-growing startup, collaborating closely with the CEO and product team. You'll develop creative growth strategies, manage marketing initiatives, and engage with a vibrant community of creators. With a flat team culture that values collaboration and mentorship, you'll have the opportunity to make a significant impact in a dynamic environment focused on creativity and technology. If you're passionate about marketing and ready to drive growth, this role is for you.

Qualifications

• 5+ years of marketing experience, ideally at an early-stage startup.
• Proven success in driving growth through innovative strategies.
• Strong understanding of SEO and digital marketing.

Responsibilities

• Develop marketing strategy and drive user growth.
• Work directly with CEO and product team on go-to-market approach.
• Engage with influencers to grow brand visibility.

Skills

Marketing Strategy

SEO

Email Marketing

Digital Marketing

Content Creation

Analytics Platforms

Marketing Automation Tools

Leadership Skills

Influencer Engagement

Job description

Join to apply for the Growth Marketing Lead role at Ideogram

Ideogram is on a mission to make professional-quality design accessible to everyone. We’re building an AI-native application that helps creative individuals and teams produce high-quality content faster and at a lower cost. We are pushing the boundaries of what’s possible with AI, with a focus on creativity and a high standard for trust and safety. Our headquarters is in downtown Toronto, and we have a growing presence in NYC. Read our Ideogram 3.0 and Canvas blog posts, and try our product at ideogram.ai to get a glimpse of what we're building.

About The Role

As the Growth Marketing Lead at Ideogram, you’ll develop our marketing strategy and drive the next phase of our user growth. This is a unique opportunity to be the first marketing hire at a fast growing AI startup, working directly with the CEO and product team to define and execute our go-to-market approach. Ideogram is a highly visual platform where an avid creative community generates millions of professional-quality designs every day, giving you a rare opportunity to build at the intersection of technology, design, and culture. You’ll wear many hats, operate with a high degree of ownership and urgency, and thrive as part of a fast-moving, collaborative team. This is your chance to lay the marketing foundation for a category-defining product and pioneer bold, creative growth strategies.

What We’re Looking For

• More than 5 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.
• Proven success in driving growth through innovative marketing strategies.
• Strong understanding of SEO, email marketing, digital marketing, and content creation.
• Experience managing contractors or freelancers to execute marketing plans.
• Proficiency with analytics platforms and marketing automation tools.
• Excellent communication and leadership skills with a proactive approach to marketing ownership.
• Experience engaging with influencers and leveraging partnerships to grow brand visibility.
• Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.

Founding Team

Our founding team consists of world-renowned AI experts including Mohammad Norouzi, Jonathan Ho, William Chan, and Chitwan Saharia. This team has previously led transformative AI projects at Google Brain, UC Berkeley, CMU, and the University of Toronto. Our fundamental work in AI includes: Imagen: Google’s text-to-image system, Imagen Video for video synthesis, Denoising Diffusion Models, which is the foundation of the recent generative media transformation.

Company Culture

We're a single flat team that transcends engineering, research, product, and operation roles. Everyone is willing to do whatever is necessary to make our company and customers successful. We believe that a small, dedicated team with a collaborative culture can move faster and build better and more coherent products than large hierarchical organizations. At Ideogram, we provide mentorship and support to help our employees grow with the company and achieve their ambitious career goals.

Ideogram is committed to welcoming everyone, regardless of gender identity, orientation, or expression. Our mission is to remove exclusivity and barriers and encourage new thinking and perceptions, in a space of belonging. It is not about race, gender, or age, it is about the people.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet