Growth Marketing Leader 100 remote

Brightmeds; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic growth marketing leader to spearhead their marketing function. This role offers the opportunity to design and implement innovative marketing strategies that drive customer acquisition and retention for a pioneering online pharmacy. The ideal candidate will have a proven track record in performance marketing, particularly in the Direct-to-Consumer space, and thrive in a fast-paced startup environment. With a commitment to professional development and a collaborative culture, this position promises to make a significant impact on the business while enjoying flexible work arrangements and unlimited PTO.

Benefits

Comprehensive health insurance

Dental insurance

Vision insurance

Flexible work schedule

Unlimited PTO

Professional development opportunities

Performance-based bonuses

Collaborative work environment

Qualifications

• 10+ years in performance marketing with proven D2C campaign success.
• Experience in startup environments, driving growth and managing teams.

Responsibilities

• Lead comprehensive marketing strategies focusing on customer acquisition.
• Manage teams and drive significant revenue and profit goals.

Skills

Performance Marketing

Growth Marketing

Team Management

Data Analysis

Creative Strategy Development

Digital Advertising

Tools

Adwords

Facebook Ads

Instagram Ads

Email Marketing Tools

Job description

We are fully self-funded, so we don’t have to do any fundraising rounds.

Please only apply if you have at least 10 years of experience in ALL of the following:

• D2C
• E-Commerce

What We Offer

• The best work environment.
• You will have the ability to make an impact on the business.
• Professional development opportunities.
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work schedule with remote working options.
• A collaborative and inclusive work environment.
• Unlimited PTO

This role requires taking full ownership of the growth marketing. If you need a team to help you manage these channels, you will be expected to come up with an effective team or be able to produce strong candidates.

As a team member in Brightmeds, you are not going to be able to hide if you're not one of the best. You'll be in front, making changes and impacts every day. You won't have unfettered authority of course, but if you aren't figuring things out and making the company better on your own this is not the company or position for you and you frankly aren't going to last long. Additionally, you need to be emotionally mature (i.e. nice) and work well with others who have similar authority. Driven people that yield results and work well with others is hard to find so we treat those people really well with balanced work life balance, tremendous career growth, maneuverability and best of all, a general policy of 'as few meetings as possible to get to the result'. You're not going to spend multiple rounds proving your plan. You're going to get a quick yes/no and then lead the charge. Don't worry you don't have to be successful every time.

Position Summary:

Are you a marketing expert with a strong background in the startup environment, Direct-to-Consumer and E-commerce? Are you looking for an opportunity to design and build a world-class marketing program from the ground up within a fast-growing business automation company? Do you have experience developing creative strategies and assets for paid media and conversion-focused content/campaigns? Do you have a proven track record of driving growth through product marketing? If so, please keep reading.

About Us:

BrightMeds.com is a leading online pharmacy dedicated to providing affordable and accessible healthcare solutions. Our mission is to enhance the well-being of our customers by offering a wide range of medications and health products through a seamless digital experience. As we continue to grow, we are seeking a strategic and experienced growth marketing leader to join our team and drive our brand forward.

We are seeking a dynamic and experienced growth marketing leader to lead our marketing function. You will spearhead and execute comprehensive marketing strategies, emphasizing customer acquisition and retention, with a focus on promoting our online pharmacy services.

If our core values don’t excite you, then this will not be a good fit:

• Produce undeniable extraordinary results
• Always know the profit numbers
• Have Fun
• Do more than what is asked of you
• 100% Results Ownership, not 99%, 98% or 97%...
• Respond without delay, even if it’s just acknowledgment of the message
• Be the source of both good and bad news
• Treat every day like the day before you leave for vacation
• Speed from Idea to Result
• 100% Reliability
• Be Competitive
• Take pride in your work
• Wow Factor
• Be the best
• Find a better way
• Always play your Aces
• Respectfully share your disagreements

Key Responsibilities

• Build and manage teams to hit specific revenue and profit goals
• Bring or hire someone for email / text, Adwords, and Meta ads
• Have experience managing a minimum $250k a month in ad spend
• Create and split test a website funnel (you will have a developer to implement the changes you request)
• Create and implement a comprehensive marketing strategy to drive customer acquisition and retention, with a focus on ROI and cost-effectiveness.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Manage email marketing:
• Create and implement email marketing strategies
• Growth and Product Marketing:
• Focus on growth marketing strategies to drive significant business growth.
• Develop and implement product marketing initiatives to promote services effectively.
• Utilize data to back marketing strategies and articulate the impact of marketing actions.
• Creative Pipeline:
• Collaborate to deliver high-performing, compliant digital ads, ensuring alignment with brand guidelines.
• Develop and manage creative assets for paid media campaigns and conversion-focused content.
• Data Analysis and Optimization:
• Utilize data analytics and performance metrics to monitor campaign effectiveness, make data-driven decisions, and continually optimize marketing efforts.
• Conduct split testing and implement changes based on data insights to improve performance.

Qualifications

• Experience taking a startup company from $1 million to a minimum of $25 million in revenue.
• Demonstrated ability to thrive in a startup environment, navigating ambiguity and driving results amidst rapid growth and evolving priorities.
• Proven experience in hiring, firing, managing and growing teams.
• 10+ years of experience in performance marketing, with a strong track record of successful direct-to-consumer campaigns; healthcare or pharmaceutical industry experience preferred.
• Proven experience driving results through multiple startup companies.
• Demonstrated success in developing and managing creative pipelines for digital ads, particularly on platforms like Facebook and Instagram, from ideation to execution.
• Excellent analytical and problem-solving abilities.
• Highly organized, process-oriented with high standards and attention to detail.
• Experience in growth marketing and product marketing within a startup environment.
• Proven track record of leveraging data to drive marketing decisions and actions.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Health and Personal Care Products