Growth Marketing Enablement Lead — Consumer Growth

Kraken; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Kraken is seeking a Growth-focused product owner for its Consumer Marketing initiatives. You will own the marketing product roadmap end to end and shape the process turning campaign ideas into shipped product work across in-app and web experiences.

Collaborating with marketing, design, engineering and data, you will define acquisition and reactivation metrics, optimize landing pages and search, and drive experiments that close funnel gaps for a fast-growing fintech product.

Qualifications

• Experience turning campaign ideas into shipped product work.
• Ability to design and launch tailored campaign experiences across in-app and web journeys.
• Strong understanding of lifecycle messaging and campaign optimization.

Responsibilities

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across in-app and web journeys.
• Raise the bar on lifecycle messaging for push and email.
• Own incentives for new and returning users: offers, referrals, deposits and campaigns.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.

Skills

Growth marketing

Product roadmap

Lifecycle messaging

UX thinking

Campaign design

Job description

Kraken is seeking a Growth-focused product owner for its Consumer Marketing initiatives. You will own the marketing product roadmap end to end and shape the process turning campaign ideas into shipped product work across in-app and web experiences.

Collaborating with marketing, design, engineering and data, you will define acquisition and reactivation metrics, optimize landing pages and search, and drive experiments that close funnel gaps for a fast-growing fintech product.