Senior Growth Product Manager - Marketing Enablement

United States Digital Space LLC; San Francisco (CA); On-site; GBP 60,000 - 90,000; Full time

Job summary

Payward seeks a product-minded marketing leader for its Consumer team to bridge marketing and product and shape how millions of users encounter and engage with our products.

You will own the end-to-end roadmap, craft in-app and web journeys across push, email, social and paid channels, and drive uplift through thoughtful experimentation and measurement. The role emphasizes growth, CRM, and cross-functional collaboration.

Responsibilities

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Job description

Payward seeks a product-minded marketing leader for its Consumer team to bridge marketing and product and shape how millions of users encounter and engage with our products.

You will own the end-to-end roadmap, craft in-app and web journeys across push, email, social and paid channels, and drive uplift through thoughtful experimentation and measurement. The role emphasizes growth, CRM, and cross-functional collaboration.