CRM Lifecycle Marketing Manager - Growth & Engagement

Kraken; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Kraken is seeking a Marketing Manager - CRM Ops to own the lifecycle strategy for Consumer products across key markets. You will lead multi-channel campaigns, collaborate with marketing technology, product, data analytics, and Lifecycle, and drive adoption and engagement in a fast-paced crypto environment.

You will optimize campaigns with data, run experiments, and ensure compliance with local regulators while unlocking revenue growth.

Qualifications

• 5+ years leading complex lifecycle/CRM programs from strategy-to-execution.
• Proven track record in building multi-stakeholder CRM campaigns.
• Experience with Braze and other campaign-building tools.
• Crypto experience a big plus in a predominantly B2C setting.
• Strong analytics using Tableau, Looker, HEX, BigQuery.

Responsibilities

• Lead lifecycle program execution across email, push, and in-app channels.
• Develop CRM campaigns to drive engagement and revenue growth.
• Analyze campaign performance and optimize operating plans.
• Experiment with automation to maximize retention across the lifecycle.
• Collaborate with cross-functional teams and ensure regulatory compliance.

Skills

Lifecycle/CRM program leadership

CRM campaign development

Braze and campaign tools

Crypto marketing experience

Analytics: Tableau/Looker/HEX/BigQuery

Marketing automation/CRM systems

Customer segmentation across channels

Tools

Braze

Tableau

Looker

HEX

BigQuery

Job description

Kraken is seeking a Marketing Manager - CRM Ops to own the lifecycle strategy for Consumer products across key markets. You will lead multi-channel campaigns, collaborate with marketing technology, product, data analytics, and Lifecycle, and drive adoption and engagement in a fast-paced crypto environment.

You will optimize campaigns with data, run experiments, and ensure compliance with local regulators while unlocking revenue growth.