Senior Growth Product Manager, Marketing Enablement

Kraken International; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Kraken Consumer is seeking a marketing product lead to own the end-to-end roadmap and build campaign experiences in-app and on the web. You will shape onboarding, acquisition, and reactivation flows, improve landing pages and search performance, and collaborate with marketing, design, engineering and data.

This role sits at the center of growth in consumer fintech, with opportunities to define incentives, referrals, and cross-channel campaigns that drive meaningful results.

Responsibilities

• Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks, then run experiments to close the gaps.
• Improve landing page and search performance, and build product foundations that make paid and offline channels measurable.
• Partner with marketing, design, engineering and data as the single ownership for growth enablement.
• Define acquisition and reactivation metrics and report on them honestly — including when experiments don’t land.

Job description

Kraken Consumer is seeking a marketing product lead to own the end-to-end roadmap and build campaign experiences in-app and on the web. You will shape onboarding, acquisition, and reactivation flows, improve landing pages and search performance, and collaborate with marketing, design, engineering and data.

This role sits at the center of growth in consumer fintech, with opportunities to define incentives, referrals, and cross-channel campaigns that drive meaningful results.