Growth Marketing Enablement Product Lead

JobFluent; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Payward, the parent company behind Kraken, is seeking a product manager to own the marketing-to-product lifecycle for the Kraken Consumer platform. This role centers on shaping how millions discover and return to our products, building the roadmap, intake model, and standards for cross-functional work with marketing, design, engineering and data.

You will own the acquisition funnel, unlock new channels, and define in-app experiences for campaigns, referrals and reactivation while partnering with

Qualifications

Responsibilities

• Own the connective tissue between marketing and product and define the acquisition funnel for Kraken Consumer.
• Design and launch tailored campaign experiences—in-app and web journeys from push, email, social and paid channels.
• Raise the bar on lifecycle messaging and incentives for new and returning users, using user psychology and UX thinking.

Job description

Payward, the parent company behind Kraken, is seeking a product manager to own the marketing-to-product lifecycle for the Kraken Consumer platform. This role centers on shaping how millions discover and return to our products, building the roadmap, intake model, and standards for cross-functional work with marketing, design, engineering and data.

You will own the acquisition funnel, unlock new channels, and define in-app experiences for campaigns, referrals and reactivation while partnering with