Senior Product Manager, Growth & Retention (LTV Focus)

The Bitcoin Street Journal; Northern (KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Kraken is seeking a senior Product Manager to own engagement and loyalty across Kraken and Pro, driving strategy and the roadmap with a focus on retention, session frequency and LTV. You will collaborate with engineering, design, and analytics to run experiments and translate insights into scalable features.

You’ll develop growth loops, in-product mechanics, and personalized messaging, while aligning product goals with business objectives and user segments.

Qualifications

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
• Strong analytical skills with a proven ability to use data to drive decision-making.
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology.
• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers.
• Deep empathy for users combined with a strong business sense.
• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization.
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission.

Responsibilities

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.
• Own key product metrics such as retention rate, session frequency, and LTV.
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration, with a focus on utility, repeat usage, and behavioral reinforcement.
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design.
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions.
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies based on behavioral insights.
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys.
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.

Skills

Product management

Engagement growth

Data-driven

Growth experimentation

Mobile & Web apps

Stakeholder communication

Crypto enthusiasm

Job description

Kraken is seeking a senior Product Manager to own engagement and loyalty across Kraken and Pro, driving strategy and the roadmap with a focus on retention, session frequency and LTV. You will collaborate with engineering, design, and analytics to run experiments and translate insights into scalable features.

You’ll develop growth loops, in-product mechanics, and personalized messaging, while aligning product goals with business objectives and user segments.