Growth Marketing Director - Provider Acquisition AI-Driven

Headway; United States; On-site; USD 150,000 - 220,000; Full time

Job summary

Headway is hiring a Marketing Director to lead the Provider Growth Marketing team and transform acquisition into a highly efficient profit driver. In this role you will own and scale the channel portfolio—paid, organic, lifecycle, and referrals—while partnering with Sales, RevOps, Finance, and R&D to align on ambitious growth goals and an AI-native testing mindset.

You will hire, mentor, and scale a world-class team of channel managers and ICs, fostering career growth while delivering measurable

Qualifications

• Proven track record of leading a marketing organization and driving growth.
• Fluent across SEM, paid social, and organic demand generation.
• Experience partnering with Sales, RevOps, Finance, and R&D.
• Ability to lead multi-channel strategy with an AI-native experimentation mindset.
• Experience hiring, coaching, and scaling channel teams.

Responsibilities

• Lead Provider Growth Marketing team to scale acquisition into a profit driver.
• Own and optimize channel portfolio: paid, organic, lifecycle, referrals.
• Collaborate with Sales, RevOps, Finance, and R&D to align on growth goals.
• Drive experimentation with an AI-native approach and rapid testing.
• Hire, coach, and develop channel managers and ICs to grow careers.

Skills

Leadership of marketing org

SEM

Paid social

Organic demand gen

Lifecycle marketing

Channel management

Cross-functional collaboration

Experimentation

Tools

Analytics platforms

AI marketing tools

Job description

Headway is hiring a Marketing Director to lead the Provider Growth Marketing team and transform acquisition into a highly efficient profit driver. In this role you will own and scale the channel portfolio—paid, organic, lifecycle, and referrals—while partnering with Sales, RevOps, Finance, and R&D to align on ambitious growth goals and an AI-native testing mindset.

You will hire, mentor, and scale a world-class team of channel managers and ICs, fostering career growth while delivering measurable